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How SaaS Companies Can use HubSpot Workflows

Posted by Christina Clemens

5/2/16 3:41 PM

So, you've gotten some pretty darn good leads lately, and a few others that might stick...but where do you go from here? You could solely target the highly qualified leads, or you can continue to nurture both sets.

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Topics: SaaS Marketing, HubSpot, Workflow Optimization

5 Super Sticky SaaS Companies to Copy

Posted by Trevor Hatfield

4/20/16 2:07 PM

Stickiness – you know it’s not just what your toddler leaves behind…well…everywhere. You even know that, at least when it comes to websites (and not your kitchen counter), it’s a good thing. Today, we’re going to talk about a different kind of sticky. This kind of sticky grabs hold, and you don’t want it to let go.

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Topics: SaaS Marketing, Product Marketing

The Better Buyer Persona: Using Predictive Personas to Improve Product Management

Posted by Christina Clemens

4/11/16 11:00 AM

Meet Lisa. Lisa is a 35 year old mother of one with a 4-year university degree who works full-time as an executive assistant for a Fortune 500 company. She’s so busy, she can barely find time for grocery shopping, and when she does make it to the store, she invariably forgets her shopping list. Lisa is also relatively useless as a Buyer Persona.

Surprised?

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Topics: Content Marketing, Buyer Persona, SaaS Marketing, Product Development

Is it Time to Increase Your SaaS Marketing Budget?

Posted by Trevor Hatfield

3/28/16 11:12 AM

In building your SaaS (Software as a Service) business, you can’t overestimate just how essential it is to wring maximum impact out of your marketing budget. No matter how much money you have available to apply towards your product, the strategy behind its marketing is the key to your future success.

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Topics: SaaS Marketing, SaaS Marketing Tips, Marketing Budget, SaaS Metrics

Why You Can’t Skip Steps When Working Toward Product-Market Fit

Posted by Trevor Hatfield

3/22/16 12:21 PM

Regardless of your experience level, putting together a new business venture is never an easy task. In fact, the road ahead is so uncertain, so perilous and so rife with challenges that even the most seasoned veterans might be tempted to take a shortcut in the early phases of developing a startup. After all, one step closer to market means one step closer to reaping the benefits of all your hard labor.

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Topics: SaaS Marketing, Product Marketing, Product-Market Fit

Top SaaS Marketing Strategies For Scaling Your Company [eBook]

Posted by Katy Katz

3/17/16 5:00 AM

All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.

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Topics: Content Marketing, Customer Success, SaaS Marketing, Churn, customer development, SaaS Marketing Tips, SaaS Ideas, SaaS Customer Cycle, SaaS Marketing Journey

The Importance of Customer Development for Startups

Posted by Trevor Hatfield

3/16/16 5:19 PM

Thanks to the technology available today, it’s easier than ever to start your own SaaS business. However, startups should beware of the many potential pitfalls that await them as they prepare to establish a solid footing amidst harsh competition. Most companies fail to perform the necessary steps to maximize their chances of success post-launch, with customer development being one of the most integral areas on which to place initial focus.

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Topics: SaaS Marketing, customer development, startup

Pre-Marketing SaaS Initiatives: Working Through Problem-Solution Fit [Free eBook]

Posted by Katy Katz

3/11/16 3:16 PM

There are about a thousand analogies for how important it is not to skip critical steps in a process. We all know that "You have to walk before you can run." And I love this German proverb, "What's the use of running if you're on the wrong road?" 

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Topics: SaaS Marketing, Product Marketing, SaaS Marketing Tips, Problem-Solution Fit

10 Fundamental Tools For Startup Marketing Success

Posted by Trevor Hatfield

3/9/16 2:40 PM

Having the right set of tools in your marketing stack (i.e. a full collection of programs or resources) can help you successfully achieve your goals. These tools, however, can be expensive. And when you're a startup, that additional expense can make things tough. My goal is to give you a startup marketing stack that you can start using today to accelerate your growth towards greater success.

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Topics: SaaS Marketing, SaaS Marketing Tips, startup

SaaS Marketing Tips That Will Save You Money

Posted by Trevor Hatfield

3/7/16 10:07 AM

Over the past few years, SaaS (Software as a Service) products have undeniably come to the forefront, with recent research confirming that these applications are now steering the future of the software industry. Yet, even with the instantaneous, streamlined services that SaaS provides, it remains more vital than ever to your product’s long-term viability to ensure that you have a sound marketing strategy in place to help grow your business. Here are 5 tips on how to make the most of your marketing budget.

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Topics: SaaS Marketing, SaaS Marketing Tips, SaaS Ideas, SaaS Metrics

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