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Top 7 Biggest Content Marketing Mistakes

Posted by Trevor Hatfield

9/19/18 11:20 AM

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Simply devising a content marketing strategy isn't sufficient to get your brand off the ground. If your strategy isn't working, you're probably making one of these seven common mistakes.

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Topics: Content Marketing, Marketing Strategy, SaaS Content Marketing

How to Get Personal with Content Marketing without Being Creepy

Posted by Christina Clemens

8/8/18 11:27 AM

Imagine if you could give every visitor to your site an experience targeted particularly to their interests. Doing so might be easier than you think. You don't need to write special content catering to various demographics and interests. And you certainly don't have to write personally tailored posts.

All you need is a bit of information about your readers. From there, you can start targeting your posts to their idiosyncratic content consumption habits. Here's how to thread the needle between custom-tailored content and creepy intrusiveness.

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Topics: Buyer Persona, customer development, Content Marketing, SaaS Content Marketing

Turn Your SaaS Leads From "Free" to "Customer" with Content Marketing

Posted by Trevor Hatfield

8/1/18 11:28 AM

You’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right? Unfortunately, it’s not always that easy to get trial users to convert to premium subscribers, even when they’ve been able to gain some hands-on experience with your product. Luckily, hope is not lost when it comes to getting your SaaS leads to take that leap into the premium version of your product.

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Topics: SaaS Leads, Content Marketing, SaaS Content Marketing

7 SaaS Content Marketing Mistakes to Avoid

Posted by Katy Katz

7/30/18 11:28 AM

When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message.

However, while the SaaS community has largely embraced content marketing as a primary engine for driving a business forward, there are still a number of ways in which even the most experienced companies can mishandle its principles.

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Topics: Content Marketing, SaaS Content Marketing, SaaS Growth

SaaS Content Marketing Best Practices

Posted by Trevor Hatfield

7/1/18 12:12 PM

It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting. I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. A successful compost pile is a carefully constructed layered mass of dry, brown matter – dead leaves, dry lawn clippings, straw – and green waste (fruit and vegetable waste from your kitchen). If you don’t get the ratio of brown to green right, you’ll wind up with a stinking heap of garbage.

Are you seeing the connection to content marketing yet? No?

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Topics: Content Marketing, SaaS Marketing

The Steps to Follow for Proper SaaS Marketing Distribution

Posted by Christina Clemens

11/16/16 2:30 PM

 It doesn’t matter how great your product is, or how much effort you put into marketing it with excellent content. Proper SaaS marketing content distribution is a non-negotiable component of every successful campaign. If your marketing efforts aren’t in front of the right audience, you might as well be lighting money on fire.

Don’t spend your time curating excellent content only to let it go to waste. These three steps can help your marketing efforts land in front of eager customers.

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Topics: SaaS Marketing, Content Marketing

10 Psychological Mind Games That Will Increase Your Conversions

Posted by Christina Clemens

11/11/16 8:00 AM

Companies developing content marketing strategies are understandably eager to unlock the psychological tricks and secrets of successful content marketing. Content marketing is not magic: give your readers excellent content on a channel they're able to find and access, then tailor your content to their needs.

Voila! A successful content marketing strategy.

Psychological tricks are the icing on the content marketing cake. They sweeten the value of your marketing strategy, but they can't act alone. To get the most out of content marketing, you need compelling content and at least a handful of these psychological tricks.

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Topics: Content Marketing, Lead Conversion

How To Optimize SaaS CTAs Throughout Your Content

Posted by Grant Hatfield

6/16/16 2:42 PM

More than ever before, reaching out to prospective customers is a tricky proposition. Today’s fast-paced environment means that people are bombarded with advertising wherever they go, and as a result, a phenomenon known as advertising blindness has become a growing concern throughout the business world.

Perhaps nowhere is this truer than the internet itself, wherein webpages have become increasingly inundated with specific graphics and text, formated in a certain way to attract visitors to click, and in turn, continue down the conversion funnel. This is your call-to-action (CTA).

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Topics: Content Marketing, CTA

Guide To Creating Your Ideal Customer Profile, Value Prop and Final Messaging For Your SaaS Business

Posted by Trevor Hatfield

6/13/16 1:04 PM

Starting a SaaS business involves many aspects and a large to-do list. However, one piece that is often overlooked, which also is the most important step in getting your marketing right, is proper messaging of the value of your product provides to your customers. This also is important in all aspects of the business from sales and product to support. This involves understanding your ideal customer and how to focus your messaging efforts.

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Topics: Inbound Marketing, Content Marketing, Marketing Strategy

Air Your [Clean] Laundry! How To Repurpose SaaS Content

Posted by Katy Katz

6/7/16 1:10 PM

Building a robust content marketing strategy is far from easy. In fact, two of the top five content marketing challenges, according to a study by Content Marketing Institute, are related precisely to that issue:

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Topics: Content Marketing, SaaS Marketing, blogging, Content

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