More than ever before, reaching out to prospective customers is a tricky proposition. Today’s fast-paced environment means that people are bombarded with advertising wherever they go, and as a result, a phenomenon known as advertising blindness has become a growing concern throughout the business world.
Perhaps nowhere is this truer than the internet itself, wherein webpages have become increasingly inundated with specific graphics and text, formated in a certain way to attract visitors to click, and in turn, continue down the conversion funnel. This is your call-to-action (CTA).
