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SaaS Free Trial Conversion Rate Benchmarks + Interactive Calculator

Posted by Trevor Hatfield

11/25/19 2:14 PM

Do you know if your product’s Free Trial is hitting industry conversion benchmarks? If not, you could be leaving a lot of money on the table. This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

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Topics: KPIs, SaaS Growth, Customer Growth, Retention, Monetization, SaaS Free Trial Benchmarks, SaaS Free Trial, SaaS Acquisition, Customer Engagement, Customer Onboarding, Free Trial Conversion Rates, Free Trial Types

How to Nail the First Step to Scalable SaaS Growth: Customer Research

Posted by Trevor Hatfield

12/6/17 10:46 AM

By Nichole Elizabeth DeMeré & Trevor Hatfield

We’re in the midst of writing our SaaS Growth Playbook – a zero bullshit, actionable guide to growing SaaS businesses that are set up to scale from the start. It’s an ambitious undertaking, because so much has been written about this. Really great books like The Startup Owner’s Manual (currently highlighted and bookmarked past recognition on our desks), The Lean Startup and Lean Analytics, Value Proposition Design, and that whole “Jobs to be Done” thing? Is that a book yet? Because it seems like every founder we’ve spoken with in the last two months can’t stop talking about it.

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Topics: SaaS Playbook, SaaS Growth, Customer Growth

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