The SaaS Growth Blog

Don’t worry about software cluttering your computer anymore. We’re just going to have it floating up in a cloud until you want to use it. Yes, that’s right. In a cloud. Just say the word when you need access and we will jump on our magic carpet and go grab it for you. No, but really.

Starting a SaaS business involves many aspects and a large to-do list. However, one piece that is often overlooked, which also is the most important step in getting your marketing right, is proper messaging of the value of your product provides to your customers. This also is important in all aspects of the business from sales and product to support. This involves understanding your ideal customer and how to focus your messaging efforts.

As an inbound marketer, you have the chance to put compelling content in front of the right eyes at the right time. The end result is a bit magical and effortless-seeming. We’re here to break the spell, however, and reveal our secrets to success. Read on to discover just how to become a successful inbound marketer.

At Inbound 2015 in Boston last week, Jeremy Goldman discussed ways to take insights from your marketing analytics and convert them into stellar content. I snagged a great seat at his encore session and it's no wonder that these seats were in such high demand.

Whether you’re using your analytics or someone else's, when used correctly, you’ll be able to create content that is timely, interesting, and relevant to your buyer personas. Check out this extensive list of tools and tips that we gained from his session.

Interested in SaaS Inbound Marketing?

It's not every day that you get the opportunity to hear real industry experience, stories, tips, tools, and tactics from the world's greatest in your profession. Bill Macaitis, we believe, is one of the world's greatest in the SaaS marketing industry.  

The sessions are filling up quickly at Inbound 2015 and if you don’t get to a room swiftly, you have a good chance of being turned away. Especially for a session with an internet marketing guru like Larry Kim. In a packed house of the lucky couple hundred that made it through, Larry shared his top 10 social media advertising hacks of all time.

“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” - Woody Allen

Unless you like speaking into a vacuum, chances are you already know you need an audience for your content. And you may need different audiences for different types of content. However, all of these different groups of readers have one thing in common: they’re filled with your ideal customers.

HubSpot refers to these stages as the Inbound Methodology and we agree. Here's a quick run through of the different stages in the buyer's journey followed by an infographic of what kind of content you want to create to convert your leads into happy customers!

At its core, Inbound Marketing is using online content (blogs, podcasts, video, eBooks, emails, social media) to convert total strangers into visitors, leads, customers – and finally, promoters. Instead of reaching out (outbound marketing) to total strangers, the object of the game is to create quality content that brings them in. Think of it this way: You can chase butterflies with big, wide nets, or you can plant a butterfly garden and watch them flutter to you. Not only will you like the second way better – your butterflies will too.