It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting. I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. A successful compost pile is a carefully constructed layered mass of dry, brown matter – dead leaves, dry lawn clippings, straw – and green waste (fruit and vegetable waste from your kitchen). If you don’t get the ratio of brown to green right, you’ll wind up with a stinking heap of garbage.
Are you seeing the connection to content marketing yet? No?