Making it in the SaaS industry takes not just an innovative product, but marketing savvy as well. In the sections that follow, learn what makes SaaS marketing different and what it takes to create a successful strategy to grow your business.
Topics: SaaS Marketing
Posted by Andre Oentoro
8/30/22 7:47 AM
There’s one biggest myth when we talk about email marketing for SaaS: it’s dead and so old-school, meaning that it’s no longer effective to attract today’s savvy internet users.
Topics: SaaS Marketing
Posted by Priya Nain
8/12/22 10:05 AM
On the night of August 8th/9th, fire broke out at one of Google's key data centers in Council Bluffs, Iowa. The fire was later contained, but Google’s core offering — Google Search — was impacted the most and seems like it's yet to recover.
Topics: SaaS Marketing
The SaaS ecosystem, on one hand, is flourishing with a CAGR of 27.5% for the period of 2021-2028. On the other hand, most startups are failing because of no market need, getting outcompeted, flawed business models, or not having the right team.
Topics: SaaS Marketing
B2B marketing isn't easy. Marketing your SaaS product to potential customers is all the more difficult because the value of the product is directly related to the user experience. But to get them to use the software, you need to gain their attention first. It's a vicious cycle and unless you are equipped for it, SaaS marketing can be a pain.
Topics: SaaS Marketing
Posted by Fahim Muntasir
7/18/22 2:32 AM
Topics: SaaS Marketing
It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting. I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. A successful compost pile is a carefully constructed layered mass of dry, brown matter – dead leaves, dry lawn clippings, straw – and green waste (fruit and vegetable waste from your kitchen). If you don’t get the ratio of brown to green right, you’ll wind up with a stinking heap of garbage.
Are you seeing the connection to content marketing yet? No?
Topics: Content Marketing, SaaS Marketing
Any online business is only as good as its marketing. After all, if prospective customers cannot find you online, it doesn’t matter how outstanding your product or service is, right? SaaS businesses are no exception, but just because marketing is key to the business model, that fact alone doesn’t mean that you can launch a successful campaign at any point and expect results. In order to make the most of the resources involved in successful marketing, there’s a great deal of work that must be done first.
Topics: SaaS Marketing, KPIs, SaaS Consulting
As the owner or marketer of a SaaS product, you have to stay on top of the latest marketing trends to make sure you are prepared to beat competitors and get a decent sliver of that B2B exposure.
So let’s discuss what SaaS companies need for marketing in 2017.
Topics: SaaS Marketing, SaaS Trends
Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.