SaaS has become the golden goose that every entrepreneur is seeking. That’s why 80% of the businesses are planning to switch to SaaS in the year 2022.
With so many businesses already crowding the space, the arrival of more SaaS platforms is sure to extend the competition but might shrink the attention span of the customer.
So how you’re going to attract your target audience and keep them engaged?
Get yourself a team that is well-informed with the industry knowledge and ever-changing trends, knows what strategy to follow without making any mistake, is always available, and hands you out the visible results every day.
Easy? It is…if you have a lot of time hiring for such a dream team.
If not, try a marketing agency.
Benefits Of Hiring A Marketing Agency Over In-house Team
- Getting the experts with years of experience for strategizing
- Much less expensive than hiring a whole in-house team
- Easily scalable with the ability to focus on multiple goals at a time
- Saves time, as implementation can be done from the first day itself
- Result-oriented processes with complete report
- One single point for all marketing solutions
- A team that’s in sync with the latest marketing trends and news
With the boom in the SaaS businesses, a lot of agencies are providing their services for digital marketing and other niche specializations.
Unfortunately, only a few of them know what they’re doing so we have curated a list of top 10 marketing agencies that you can rely on.
For those who don’t have time to read it all- TL;DR
|
Agency Name |
Year Founded |
Key Specialities |
Employees |
|
Inturact |
2006 |
|
11-50 |
|
Maket8 |
2010 |
|
11-50 |
|
Cobloom |
2016 |
|
2-15 |
|
Single Grain |
2006 |
|
11-50 |
|
Bay Leaf Digital |
2013 |
|
5-20 |
|
Elevation Marketing |
1999 |
|
11-50 |
|
Directive |
2014 |
|
52-200 |
|
Ironpaper |
2002 |
|
12-70 |
|
Webprofits |
2006 |
|
51-200 |
|
Digital Current |
2003 |
|
2-50 |
|
Brightest Minds
|
2017 |
|
0-70
|
| SEOtagg
|
2018 |
|
1-10 |
- Get the message right
- Improve close rates
- Optimize CAC: LTV
- Get the message right
- Improve close rates
- Optimize CAC: LTV
Inturact
Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. We build a marketing strategy that aligns with your company objective and boosts the overall customer relations.
Our latest technology solutions can help you expand your reach, retain more customers, and increase your revenue.
Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis, and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.
Founded In: 2006
Location: Houston, Texas
Employees: 11-50
Key Clients: HubSpot, StealthSeminar, Hellopeter, Keen
Case Study:
- Hellopeter: 77% Increase In Onboarded Users In 7 Months
- Keen: 50% Increase In Organic Growth Measures In 12 Months
Customer Review:
“We asked Trevor and Nichole to help us position Vervoe in the market and build a scalable, digital distribution machine.
Obsessed with the "ideal customer”, they took us on a journey that changed our approach from “get customers” to “get the right customers and help them succeed”.
The outcome was an execution-ready marketing and customer success plan and a long-term partner in Inturact.”
-Omer Molad, Co-Founder & CEO @ Vervoe
Contact: connect@inturact.com
Market8
Market 8 is a growth marketing agency 100% focused on helping SaaS firms establish their brand and sell more software. Market 8 offers consulting, strategy, and execution of programs to help solve 3 critical problems of scaling SaaS:
- Get the Message right
- Improve close rates
- OptimiZe CAC: LTV
Founded In: 2010
Location: Miami, Florida
Employees: 11-50
Key Clients: Siemens, Raven360, seoClarity, Zynbit
Case Study:
- E3 Series: 400% more visits | 700% more leads
- Effectively: 20x increase in leads
Customer Review:
“Market 8 has the ability to quickly come in, assess the business, get the right solutions in place, iterate, scale and drive fast results”
- John Stopper, Founder & CEO @ Northstar8
Contact: contact@market8.net
Cobloom
Cobloom specializes in assisting SaaS businesses to engage and delight their customers. They use their extensive experience, expertise, and insights to help businesses acquire valuable customers at a low cost and make them successful.
Their team has worked with major SaaS companies in the world and can help your business grow from scratch into an agile and profitable model.
Founded In: 2016
Location: London, UK
Employees: 2-15
Key Clients: Scale
Case Study:
- Security SaaS: From Zero To 10,000 Monthly Organic Search Visits
- Scale: Scale Accelerates Lead Generation With £10 Cost Per Lead
Customer Review:
“I chose to work with Cobloom, because they were the only people I spoke to that really impressed me with their understanding of the SaaS business model, and growth challenges.
From the very first contact, they added value. Speaking to Consultants and Marketing Agencies, I never got the same "they get this" feeling. I'm excited about all the new developments we're implementing over the coming months, and Scale's continual success.”
-Nicolas Jacobeus, CEO, & Founder @ Scale
Contact: +44(0)845 5649 981
Single Grain
Single Grain is a full-service marketing agency that aims to provide holistic solutions to boost the growth of the SaaS business.
They have worked with numerous businesses to drive more traffic and generate leads. They leverage their experienced team to boost the recurring revenue through customer engagement strategies as well.
Employees: 11-50
Key Clients: Amazon, Salesforce, SemRush, Nextiva
Case Study:
- Nextiva: Gets More Leads With Less Ad Spend
- Twenty20: How Twenty20 Increased Their Customer Acquisition Volume
Customer Review:
“We really lean on Single Grain as an extension of our team, which enables us to increase our impact without increasing our headcount.”
-Kim Cooper, Director of Marketing @ Amazon Alexa
Contact: contact@singlegrain.com
Bay Leaf Digital
Bay Leaf Digital offers solutions to SaaS businesses at each stage of their journey, whether it is a pre-startup or a mature business. They specialize in growing the B2B SaaS companies by creating brand awareness, building a sales funnel, and generating qualified leads. They can also help you in strategizing to achieve the MRR and ARR goals.
Founded In: 2013
Location: Bedford, Texas
Employees: 5-20
Key Clients: Intuit, Angie’s List, Kabbage
Case Study:
- MeazureUp: Revenue increase by 34% from Q3 to Q4
- Red River Piper: Improved customer conversion rates by 13%
Customer Review:
“Bay Leaf took us from a standing start to a working digital marketing firm in short order. Their skills cover a broad spectrum and they have been a vast improvement over our previous firm. Bay Leaf staff works closely and collaboratively with many areas of our company such as Product Management, Sales reps and management, and our entire executive team.”
-Hugh Dyar, Senior Vice President Marketing @ Sapience
Contact: (866) 200-9814
Elevation Marketing
Their team of experts has built a proprietary process that uncovers the power of sales and marketing alignment in your organization. Starting with the optimal client outcome as the goal, they lean on data to develop cutting-edge strategies that elevate your marketing and sales success.
Founded In: 1999
Location: San Francisco, California
Employees: 11-50
Key Clients: Amazon, Coca-Cola, Red Hat, Duracell
Case Study:
- Red Hat: Encouraging customers to embrace change
- Oracle: Engaging partners on social media
Customer Review:
“With Elevation Marketing’s B2B expertise, we have reinvigorated our sales funnel with the qualified leads. They’ve become a critical part of our team.”
-Michael Simpson, CEO & Co-Founder @ Pairin
Contact: (415) 944-3377
Directive
Directive is a marketing agency that uses its software industry knowledge to build a sales pipeline with qualified leads.
Their team is trained for proactive communication to take the challenges and strategize for success. They are oriented to provide measurable results and can plan an effective roadmap for any channel to handle marketing processes.
Founded In: 2014
Location: Los Angeles, California
Employees: 52-200
Key Clients: Cisco, Sentinel One, Procare Solutions, Tiger Connect
Case Study:
- Sumo Logic: Content strategy generates over 2 million impressions in under 4 months
- Vyond: Targeted SEO Strategy Drives 46% Increase in Conversions
Customer Review:
“It’s the kind of team dynamic I want to build within my own teams. To have that with an outside vendor is really impressive.
40% increase in SEO MQLs. 70% increase in same month sales from our SEO and paid search activity.”
-Jon Peacock, Director of Marketing Tech & Analytics @ Procare
Contact: sales@directiveconsulting.com
Ironpaper
Ironpaper is a growth agency with a mission to help its clients achieve growth through marketing and sales. They seek to unify the marketing and sales journey to deliver a more remarkable buyer experience and, ultimately, drive growth for their clients.
As an agency that integrates technology, design, marketing, content, and digital strategy, they embrace hard problems and creative challenges in order to drive results. Ironpaper's process is data-driven and highly iterative, and they cut through the clutter that burdens many organizations.
Founded In: 2002
Location: New York City, US
Employees: 12-70
Key Clients: Shell Technologies, Goddard, PCS Software
Case Study:
- IoT Company: 3000% Lead Generation for a IoT Company
- Shell Technologies: 8.4% Website to lead conversion rate
Customer Review:
“Our experience with Ironpaper has truly been wonderful. We looked for a partner who could literally be part of our marketing team and…that really has happened.”
-Tamara Burkholder, Marcomm & Business Operation Manager @ Shell Catalyst & Technologies
Contact: 212-993-7809
Webprofits
They specialize in helping SaaS companies that have product/market fit, are ready to scale, and have at least 6 months runway.
Founded In: 2006
Location: Santa Monica, California
Employees: 51-200
Key Clients: Import.io, FormPiper, Pop Menu
Case Study:
Contact: Form
Digital Current
And on top of that, they’re constantly optimizing their on-page and off-site SEO across channels, taking service-specific insights and amplifying them wherever and whenever they make sense.
Founded In: 2003
Location: Arizona, US
Employees: 2-50
Key Clients: Web.com, American Home Shield, Porch
Case Study:
- Spot See: 56.7% increase in conversions
- SaaS: 180% increase in PPC revenue
Customer Review:
“The thoroughness of the analytics and reporting that they do is far above anything I’ve seen from other companies.”
-Erin Triman, Senior Digital Marketing Manager @ Coupa
Contact: (480) 223-1170
Brightest Minds
Leading technology companies, as well as early-stage startups, trust BrightestMinds with their outbound lead generation.
The company has an excellent reputation for designing a strategy that targets the right individuals at the right companies and at scale.
Founded in late 2017, BrightestMinds has helped customers generate over 4 million leads, resulting in over 38 million in sales for their customers.
Founded In: 2017
Location: Dublin, Ireland
Employees: 0-70
Key Clients: My Learning Hub, Guide CX, Lev Capital, Freshworks
Case Study:
- How we generated 289 leads of 8000 contacts in 6 months
- This strategy generated 545 Interested Leads and 199 Booked Calls
Customer Review:
BrightestMinds product worked out for us 10 times cheaper and higher in conversion than running Google Ads. - Victor, CEO at My Learning Hub
Contact: +35315255941
SEOtagg
SEOtagg is an SEO agency based in London, UK. They help businesses rank higher in search with cutting-edge SEO strategies.
SEOtagg offers SEO consulting, SEO services, Local SEO and Industry specific SEO services.
Founded in: 2018
Location: London, UK
Employees: 1-10
Case study: SEO results
Customer review:
We saw results instantly from the technical SEO changes recommended by James. He then walked us through an off-page strategy which is growing our links, rankings and revenue. We’ve had to eat our words. about SEO investments when it’s this good.
Toby Jones - Head of Marketing @Tamco.
Contact: james@seotagg.com
Conclusion
Choosing the right marketing agency can transform your operations with expert guidance. But how to ensure that you invest in an agency that understands your challenges and provides a practical solution?
While selecting the marketing agency, ensure that you
- Research the market trends and decide your requirements
- Set up a call with the marketing agency to understand their work processes and KPIs
- See their result tracking reports and analytics
- Learn about their past work and success stories.
Once you have shortlisted agencies, you can come to a final decision by understanding their price models and how quickly they can deploy the strategies discussed.
Author Bio:
Trevor’s career began as a freelance learning applications developer and designer. After finding success in software he moved into SaaS consulting, and started the SaaS growth agency, Inturact. Over the last 10+ years Inturact has helped many SaaS companies find scalability and get acquired. Inturact is now also an investment vehicle for Inturact Capital - a private equity fund that acquires, grows and exits SaaS companies.
