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Trevor Hatfield

Trevor Hatfield is the founder of Inturact and strives to create highly tuned marketing machines for their clients websites, products, and apps. While also constantly keeping up with technology and building a team of multifaceted and dedicated professionals.
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Recent Posts

SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

Posted by Trevor Hatfield

3/28/17 2:00 PM

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exits.

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Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

Mapping The SaaS Buyer’s Journey & SaaS Customer Journey [Template]

Posted by Trevor Hatfield

3/20/17 2:28 PM

The buyer’s journey has been around quite some time and comes in many forms. The purpose, however, remains the same. The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. By mapping out this journey one can create clear messaging and content more specifically to the discovery stage that potential customers are searching within and ultimately drive and convert more qualified leads.

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Topics: saas customer journey, buyers journey

The Necessary Steps Towards Creating a Valuable Value Prop

Posted by Trevor Hatfield

11/22/16 12:32 PM

Regardless of what business you may be in, the increasingly crowded marketplace means that it’s more invaluable than ever before to find ways to distinguish your company from your competition. Thanks to modern technology, consumers are savvier than in the past and are prone to conducting detailed research regarding their purchase options.

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Topics: Marketing Strategy, Content, Inbound

Top 7 Biggest Content Marketing Mistakes

Posted by Trevor Hatfield

11/10/16 11:36 AM

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Simply devising a content marketing strategy isn't sufficient to get your brand off the ground. If your strategy isn't working, you're probably making one of these seven common mistakes.

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Topics: Content Marketing, Marketing Strategy

How to Increase SaaS ROI with Marketing KPIs

Posted by Trevor Hatfield

9/20/16 9:55 AM

Efficiency is a natural prerequisite for doing business. Otherwise, you run the risk of squandering your company’s precious resources, and your sales and marketing teams’ hard work may go to waste. And on top of all that, you run the risk of continuing methods of attracting customers that simply aren’t working. For a SaaS business in particular, that can be a death sentence. Having the right key performance indicators (KPIs) in place, however, can change everything for the better.

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Topics: KPIs, SaaS Metrics, ROI

Turn Your SaaS Leads From "Free" to "Customer" with Content Marketing

Posted by Trevor Hatfield

7/18/16 2:46 PM

You’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right? Unfortunately, it’s not always that easy to get trial users to convert to premium subscribers, even when they’ve been able to gain some hands-on experience with your product. Luckily, hope is not lost when it comes to getting your SaaS leads to take that leap into the premium version of your product.

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Topics: Content Marketing, SaaS Leads

Microsoft Acquires LinkedIn for $26B – View An Interactive Timeline of All Past Microsoft Acquisitions

Posted by Trevor Hatfield

6/27/16 10:31 AM

With the purchase of LinkedIn today for $26 Billion in cash, Microsoft makes its 196th acquisition. I wanted to take a look at what acquisitions were made in the past and thought it might be cool to see the background on how Microsoft got to where they are with an interactive timeline.

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Topics: Acquisitions

Guide To Creating Your Ideal Customer Profile, Value Prop and Final Messaging For Your SaaS Business

Posted by Trevor Hatfield

6/13/16 1:04 PM

Starting a SaaS business involves many aspects and a large to-do list. However, one piece that is often overlooked, which also is the most important step in getting your marketing right, is proper messaging of the value of your product provides to your customers. This also is important in all aspects of the business from sales and product to support. This involves understanding your ideal customer and how to focus your messaging efforts.

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Topics: Inbound Marketing, Content Marketing, Marketing Strategy

The SaaS Marketing Journey: Experience

Posted by Trevor Hatfield

5/25/16 3:46 PM

Thus far, we’ve reviewed the Attract and Convert phases of the SaaS Marketing Journey, which center on developing uninitiated consumers into promising leads. Subsequent entries will detail the entire process that ultimately results in loyal customers who actively promote your business for you, but now we’ll delve into the next step in your customer development journey, the Experience stage.

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Topics: SaaS Marketing, SaaS Marketing Journey

The SaaS Marketing Journey: Attract

Posted by Trevor Hatfield

5/12/16 1:41 PM

With subscription-based models like Software as a Service (SaaS) increasingly becoming the industry standard, it’s more important than ever for companies to have a concrete knowledge of how to shape their marketing strategy into something scalable and tailor-made to meet customers’ specific needs. For years, SaaS marketing was largely defined by traditional inbound marketing methodologies (including a key infographic from HubSpot), but the continuing evolution of the industry has cultivated the need for a more robust approach.

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Topics: SaaS Marketing, SaaS Marketing Journey

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