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Trevor Hatfield

Trevor Hatfield is the founder of Inturact and strives to create highly tuned marketing machines for their clients websites, products, and apps. While also constantly keeping up with technology and building a team of multifaceted and dedicated professionals.
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Recent Posts

SaaS Channel CAC Goals Calculator: Monitor & Test Viable Paid Channels

Posted by Trevor Hatfield

10/6/20 8:28 AM

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

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Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising

How To Run Better Remote Team Meetings + Free Notion Template

Posted by Trevor Hatfield

3/19/20 8:15 PM

Does COVID-19 have your team stuck working at home? Here's our proven process on how to make sure your team stays productive even if everyone's working from home.

First, let's set the stage.

Well, technically you have to schedule the meeting first... Checkout Taggg for this if you have more than 2 people.

So, let's assume this is done and you're now running a remote team meeting for the first time with the entire team working from home. As a consequence, the tone of the call may be completely different than when everyone is in the office. People are distracted, there is a lot of repetitive questions and people were unhappy being at home. In the end you got less done. 

If this sounds familiar at all, then you must read on...

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Topics: Team Alignment

SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

Posted by Trevor Hatfield

3/8/20 8:00 PM

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exists.

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Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

SaaS Free Trial Conversion Rate Benchmarks + Interactive Calculator

Posted by Trevor Hatfield

11/25/19 2:14 PM

Do you know if your product’s Free Trial is hitting industry conversion benchmarks? If not, you could be leaving a lot of money on the table. This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

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Topics: KPIs, SaaS Growth, Customer Growth, Retention, Monetization, SaaS Free Trial Benchmarks, SaaS Free Trial, SaaS Acquisition, Customer Engagement, Customer Onboarding, Free Trial Conversion Rates, Free Trial Types

SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most

Posted by Trevor Hatfield

2/1/19 12:28 PM

Actionable Metrics Canvas by Inturact is licensed under CC BY 4.0

Whether you are just starting your business or working on scaling, growing your customer base is essential to the success of any SaaS business. One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.

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Topics: Analytics, Marketing Strategy, Acquisitions, Retention, Monetization, Team Alignment

Top 7 Biggest Content Marketing Mistakes

Posted by Trevor Hatfield

9/19/18 11:20 AM

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Simply devising a content marketing strategy isn't sufficient to get your brand off the ground. If your strategy isn't working, you're probably making one of these seven common mistakes.

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Topics: Content Marketing, Marketing Strategy, SaaS Content Marketing

Turn Your SaaS Leads From "Free" to "Customer" with Content Marketing

Posted by Trevor Hatfield

8/1/18 11:28 AM

You’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right? Unfortunately, it’s not always that easy to get trial users to convert to premium subscribers, even when they’ve been able to gain some hands-on experience with your product. Luckily, hope is not lost when it comes to getting your SaaS leads to take that leap into the premium version of your product.

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Topics: Content Marketing, SaaS Leads, SaaS Content Marketing

SaaS Content Marketing Best Practices

Posted by Trevor Hatfield

7/1/18 12:12 PM

It’s nearly springtime, and if you’re a gardener like I am, you might be looking into composting. I know, you’re wondering what on earth composting has to do with content marketing, much less SaaS marketing, but bear with me. A successful compost pile is a carefully constructed layered mass of dry, brown matter – dead leaves, dry lawn clippings, straw – and green waste (fruit and vegetable waste from your kitchen). If you don’t get the ratio of brown to green right, you’ll wind up with a stinking heap of garbage.

Are you seeing the connection to content marketing yet? No?

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Topics: Content Marketing, SaaS Marketing

Laser-Focused B2B SaaS User Onboarding For  Marketers & Founders

Posted by Trevor Hatfield

4/26/18 10:58 AM

I recently did a 30-minute workshop for Forget The Funnel on creating better user onboarding that focuses highly on your customer and their desired outcome. I wanted to highlight the most important areas here.

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Topics: User Onboarding

How to Nail the First Step to Scalable SaaS Growth: Customer Research

Posted by Trevor Hatfield

12/6/17 10:46 AM

By Nichole Elizabeth DeMeré & Trevor Hatfield

We’re in the midst of writing our SaaS Growth Playbook – a zero bullshit, actionable guide to growing SaaS businesses that are set up to scale from the start. It’s an ambitious undertaking, because so much has been written about this. Really great books like The Startup Owner’s Manual (currently highlighted and bookmarked past recognition on our desks), The Lean Startup and Lean Analytics, Value Proposition Design, and that whole “Jobs to be Done” thing? Is that a book yet? Because it seems like every founder we’ve spoken with in the last two months can’t stop talking about it.

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Topics: SaaS Playbook, SaaS Growth, Customer Growth

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