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Trevor Hatfield

Trevor Hatfield is the founder of Inturact and strives to create highly tuned marketing machines for their clients websites, products, and apps. While also constantly keeping up with technology and building a team of multifaceted and dedicated professionals.
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Recent Posts

SaaS Vs Traditional Marketing Agency - Which is Better for Your Business?

Posted by Trevor Hatfield

2/28/22 12:46 AM

If you had a toothache, would you prefer to see a general physician or the dentist?

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Topics: SaaS marketing company, traditional marketing company

Top 10 Marketing Agencies For Your SaaS Business

Posted by Trevor Hatfield

2/11/22 11:35 AM

SaaS has become the golden goose that every entrepreneur is seeking. That’s why 80% of the businesses are planning to switch to SaaS in the year 2022.

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A Complete Guide To The SaaS Business Model

Posted by Trevor Hatfield

2/1/22 1:09 AM

Start-ups…multi-million dollar funding…another company turned unicorn…

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Topics: Marketing Strategy, SaaS Marketing Tips, SaaS Marketing Journey, SaaS Consulting, SaaS Playbook, SaaS Content Marketing, saas industry

40+ SaaS Industry Statistics for 2022 And Beyond

Posted by Trevor Hatfield

1/25/22 3:43 AM

The SaaS industry is on a growth trajectory and there is no denying that.

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Topics: saas industry, saas industry statistics

The 4 Key Types of Tracking for Product-Led SaaS Growth

Posted by Trevor Hatfield

4/21/21 1:52 PM

After working with hundreds of companies, we realized there is a big flaw in how B2B SaaS companies are tracking and leveraging their data for smarter growth. Many companies simply track everything and then dig for insights or hope an opportunity somehow stands out, and others don't have customer engagement tracking in place at all.

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Topics: Analytics, SaaS Metrics

SaaS Channel CAC Goals Calculator: Monitor & Test Viable Paid Channels

Posted by Trevor Hatfield

10/6/20 8:28 AM

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

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Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising

How To Run Better Remote Team Meetings + Free Notion Template

Posted by Trevor Hatfield

3/19/20 8:15 PM

Does COVID-19 have your team stuck working at home? Here's our proven process on how to make sure your team stays productive even if everyone's working from home.

First, let's set the stage.

Well, technically you have to schedule the meeting first... Checkout Taggg for this if you have more than 2 people.

So, let's assume this is done and you're now running a remote team meeting for the first time with the entire team working from home. As a consequence, the tone of the call may be completely different than when everyone is in the office. People are distracted, there is a lot of repetitive questions and people were unhappy being at home. In the end you got less done. 

If this sounds familiar at all, then you must read on...

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Topics: Team Alignment

SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

Posted by Trevor Hatfield

3/8/20 8:00 PM

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exists.

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Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

SaaS Free Trial Conversion Rate Benchmarks + Interactive Calculator

Posted by Trevor Hatfield

11/25/19 2:14 PM

Do you know if your product’s Free Trial is hitting industry conversion benchmarks? If not, you could be leaving a lot of money on the table. This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

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Topics: KPIs, SaaS Growth, Customer Growth, Retention, Monetization, SaaS Free Trial Benchmarks, SaaS Free Trial, SaaS Acquisition, Customer Engagement, Customer Onboarding, Free Trial Conversion Rates, Free Trial Types

SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most

Posted by Trevor Hatfield

2/1/19 12:28 PM

Actionable Metrics Canvas by Inturact is licensed under CC BY 4.0

Whether you are just starting your business or working on scaling, growing your customer base is essential to the success of any SaaS business. One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.

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Topics: Analytics, Marketing Strategy, Acquisitions, Retention, Monetization, Team Alignment

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