There is no one-size-fits-all in business, especially when it comes to marketing, but these strategies are tried and true practices for SaaS that should always make the cut.
Transform Your Product Managers & Content Marketers into a Dynamic Duo for Retention & Growth for SaaS Companies.
Before you can start marketing your product and scaling the business, you need to make sure that you’ve laid the proper foundation during problem-solution fit.
Managing your marketing budget after obtaining product market fit important, with Inturact's informative eBook.
After 6 months Whip Around over doubled the customer base and MRR from $9k to $20k, while increasing organic traffic by 800% and established a scalable paid solution for predictable revenue.
After 6 months Silvertrac Software increased their visitors by 483%, increased their leads by 629%, and grew their customer base by 12%.
Inturact's efforts led to an increase of 144.28% in lead quality while saving $8309.56 on ad spend, and EZTrackIt was still able to see an increase in the amount of accepted leads.
Did you know that 5% monthly churn equates to almost 46% annual churn? That’s a lot of lost customers! See what your monthly churn rate calculates to annually.
Determine your Annual Revenue Per Account, or Annual Revenue Per User, using our free calculator.
Do you know your own customer lifetime period?
Calculating the average number of years that the customer (or the average customer within that segment) will remain a customer of the firm/brand is one of the key components in calculating your customers LTV.
Knowing your customer lifetime isn't enough. The value that comes along those customer's is also important.
Using your CAC(Customer Acquisition Cost) & ARPA, we can help you calculate your months to recover.
Know the cost of acquiring new customers can help you determine if the investment value of both your marketing, and sales tactics are effective.
Knowing your CAC (Customer Acquisition Cost) : LTV (Customer Lifetime Value) Ratio will help determine if you’re spending too much per customer or not spending enough on marketing.
SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most