Silvertrac Software
629% Increase In Quality Leads For Silvertrac Software
Company
Silvertrac Software
Business Type
B2B SaaS
(Security Software)
Services Inturact Provided
SaaS Consulting, Demand Generation, Inbound Marketing, Paid Marketing, Sales Optimization & Enablement, Web Design & Development, SEO
Technology Mix
HubSpot Marketing & CRM, Intercom, AskNicely, Segment
The Challenge
Build a Creative, Effective Marketing Strategy to Utilize Inbound Marketing
When we first started working with Silvertrac they depended heavily on outbound marketing efforts to bring in leads. Those strategies began to prove less and less successful for them in the 6 to 12 months prior to coming onboard with Inturact. Silvertrac was up against competitors with bigger budgets to spend on paid advertisement and they needed a creative, effective marketing strategy to utilize inbound marketing to differentiate themselves from their competition without the expensive digital ads. Their website was in need of a re-design, they needed a new digital marketing strategy and actionable, measurable steps to get them to their growth goals.
💬
In a market full of headaches and bottom feeders Inturact was a breath of fresh air. We wasted so much time and money on low-cost solutions that caused way more problems than they solved.
I am so glad that we had Inturact revamp our website! Everything from design, copy, messaging, branding, etc. was well done and we couldn't be happier with the end result. The price was worth every penny and we will continue to receive an ROI for years to come.
I would strongly recommend Inturact for SaaS companies looking to step up their digital marketing efforts.
Johnny PageSilvertrac Software
Action Summary
Finding Predictable Growth for a SaaS Startup
Content Strategy
We started by implementing a new website design and creating a content strategy. In the content strategy we focused on organizing the process, optimizing old content, mapping content to the Buyer’s Journey and strategically planning new content creation.
Inbound Marketing
Silvertrac was up against competitors with bigger budgets to spend on paid advertisement and they needed a creative, effective marketing strategy to utilize inbound marketing to differentiate themselves from their competition without the expensive digital ads.
Lead Nurturing
Lead nurturing sequences and workflows were created in the first quarter and implemented to more effectively use already existing content and integrate in new content offers, blogs, podcasts and landing pages.
The Results
The Growth Breakdown After 6 Months
After 6 months Silvertrac Software increased their visitors by 483%, increased their leads by 629%, and grew their customer base by 12%.
483%
Increase in Visitors
629%
Increase in Leads
12%
Increase in Customer Base