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The SaaS Growth Blog

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5 Best Practices to Boost Customer Loyalty for SaaS

Posted by Philipp Wolf

3/2/22 8:16 AM

Loyalty is hard to come by in an increasingly competitive SaaS market.

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Topics: customer loyalty for saas

SaaS Vs Traditional Marketing Agency - Which is Better for Your Business?

Posted by Trevor Hatfield

2/28/22 12:46 AM

If you had a toothache, would you prefer to see a general physician or the dentist?

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Topics: SaaS marketing company, traditional marketing company

Top 10 Marketing Agencies For Your SaaS Business

Posted by Trevor Hatfield

2/11/22 11:35 AM

SaaS has become the golden goose that every entrepreneur is seeking. That’s why 80% of the businesses are planning to switch to SaaS in the year 2022.

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A Complete Guide To The SaaS Business Model

Posted by Trevor Hatfield

2/1/22 1:09 AM

Start-ups…multi-million dollar funding…another company turned unicorn…

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Topics: Marketing Strategy, SaaS Marketing Tips, SaaS Marketing Journey, SaaS Consulting, SaaS Playbook, SaaS Content Marketing, saas industry

40+ SaaS Industry Statistics for 2022 And Beyond

Posted by Trevor Hatfield

1/25/22 3:43 AM

The SaaS industry is on a growth trajectory and there is no denying that.

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Topics: saas industry, saas industry statistics

7 Video Marketing Growth Metrics You Should Measure

Posted by Andre Oentoro

1/24/22 7:53 AM

Video content has been the backbone of today's Internet viral marketing. It's been at the forefront in engaging the audience and creating a lasting connection between your brand and its target market.

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Topics: SaaS Content Marketing

The 4 Key Types of Tracking for Product-Led SaaS Growth

Posted by Trevor Hatfield

4/21/21 1:52 PM

After working with hundreds of companies, we realized there is a big flaw in how B2B SaaS companies are tracking and leveraging their data for smarter growth. Many companies simply track everything and then dig for insights or hope an opportunity somehow stands out, and others don't have customer engagement tracking in place at all.

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Topics: Analytics, SaaS Metrics

SaaS Channel CAC Goals Calculator: Monitor & Test Viable Paid Channels

Posted by Trevor Hatfield

10/6/20 8:28 AM

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

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Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising

The State of SaaS Amid Covid-19

Posted by Joshua Waldman

5/12/20 5:51 PM

It’s no surprise to those familiar with Cloud computing; it has saved all of our butts. After all, what would we have done once the shelter-in-place order was issued if companies were still using email for collaboration and Microsoft office documents.

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Topics: Marketing Strategy, SaaS Growth, Retention, SaaS Acquisition

How To Run Better Remote Team Meetings + Free Notion Template

Posted by Trevor Hatfield

3/19/20 8:15 PM

Does COVID-19 have your team stuck working at home? Here's our proven process on how to make sure your team stays productive even if everyone's working from home.

First, let's set the stage.

Well, technically you have to schedule the meeting first... Checkout Taggg for this if you have more than 2 people.

So, let's assume this is done and you're now running a remote team meeting for the first time with the entire team working from home. As a consequence, the tone of the call may be completely different than when everyone is in the office. People are distracted, there is a lot of repetitive questions and people were unhappy being at home. In the end you got less done. 

If this sounds familiar at all, then you must read on...

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Topics: Team Alignment

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