<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1788359491441389&amp;ev=PageView&amp;noscript=1">

The SaaS Growth Blog

Get The Latest SaaS Sales & Marketing Breakthroughs Right to Your Inbox.

Subscribe to Email Updates

How To Run Better Remote Team Meetings + Free Notion Template

Posted by Trevor Hatfield

3/19/20 8:15 PM

Does COVID-19 have your team stuck working at home? Here's our proven process on how to make sure your team stays productive even if everyone's working from home.

First, let's set the stage.

You're running a remote team meeting for the first time with the entire team working from home. As a consequence, the tone of the call may be completely different than when everyone is in the office. People are distracted, there is a lot of repetitive questions and people were unhappy being at home. In the end you got less done. 

If this sounds familiar at all, then you must read on...

Read More

Topics: Team Alignment

SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

Posted by Trevor Hatfield

3/8/20 8:00 PM

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exists.

Read More

Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

SaaS Free Trial Conversion Rate Benchmarks + Interactive Calculator

Posted by Trevor Hatfield

11/25/19 2:14 PM

Do you know if your product’s Free Trial is hitting industry conversion benchmarks? If not, you could be leaving a lot of money on the table. This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

Read More

Topics: KPIs, SaaS Growth, Customer Growth, Retention, Monetization, SaaS Free Trial Benchmarks, SaaS Free Trial, SaaS Acquisition, Customer Engagement, Customer Onboarding, Free Trial Conversion Rates, Free Trial Types

SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most

Posted by Trevor Hatfield

2/1/19 12:28 PM

Whether you are just starting your business or working on scaling, growing your customer base is essential to the success of any SaaS business. One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.

Read More

Topics: Analytics, Marketing Strategy, Acquisitions, Retention, Monetization, Team Alignment

Top 7 Biggest Content Marketing Mistakes

Posted by Trevor Hatfield

9/19/18 11:20 AM

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Simply devising a content marketing strategy isn't sufficient to get your brand off the ground. If your strategy isn't working, you're probably making one of these seven common mistakes.

Read More

Topics: Content Marketing, Marketing Strategy, SaaS Content Marketing

5 Steps to Map Marketing Content to The Buyer’s Journey

Posted by Lauren Van Mullem

9/12/18 9:25 AM


Here’s how to DIY your marketing cartography in 5 simple steps. 

  1. Answer this question: Who are your best buyers now?

The answer, or answers, to this question is what you use to create a buyer persona – a fictional character representing your ideal client. This persona should have a gender, an age, a profession, and yes, even a personality.

Read More

Topics: Buyer Persona, SaaS Growth, SaaS Content Marketing

Customer Success Content Will Save Your SaaS

Posted by Christina Clemens

9/5/18 11:21 AM

All successful business owners know that the key to their success is due to the customer’s satisfaction. The customer always comes first. Being proactive about the customer’s needs by going out of your way to anticipate them will undoubtedly provide you with a satisfied and consistent customer base.

Read More

Topics: Customer Success, SaaS Marketing Journey, SaaS Content Marketing

17 Companies that Are Actually Getting SaaS Content Marketing Right

Posted by Christina Clemens

8/22/18 11:30 AM

The SaaS Marketing Journey -- that arduous road that sees newcomers to your business become active promoters of the products you offer -- is a complicated beast, to be sure. However, just because the tasks ahead pose a significant challenge to your SaaS business, it doesn’t mean that success is beyond your reach. In fact, a number of companies have wisely leveraged SaaS content marketing to gain customers and boost awareness.

Following the successive stages of the SaaS Marketing Journey, we’ll touch base on the best practices of just a few of the companies who have optimized their content marketing efforts.

Read More

Topics: SaaS Marketing Journey, SaaS Growth, SaaS Content Marketing

5 SaaS Startups Using Customer Success Content to Educate Current Customers

Posted by Christina Clemens

8/14/18 11:25 AM

Somewhere along the line, we lost the idea to “Give the people what they want!” As marketers and as startup founders, that idea has always been our guiding star. But along the way, that simple message tends to get diluted, becoming “Give the people what we think they want,” or even worse, “Give the people what will make us the most money.”

What happens all too easily is that the people don’t get what they want, or get what they want at first, then find themselves saddled with a version of your SaaS that doesn’t deliver what they need at all.

Read More

Topics: Customer Success, startup, SaaS Growth, SaaS Content Marketing

How to Get Personal with Content Marketing without Being Creepy

Posted by Christina Clemens

8/8/18 11:27 AM

Imagine if you could give every visitor to your site an experience targeted particularly to their interests. Doing so might be easier than you think. You don't need to write special content catering to various demographics and interests. And you certainly don't have to write personally tailored posts.

All you need is a bit of information about your readers. From there, you can start targeting your posts to their idiosyncratic content consumption habits. Here's how to thread the needle between custom-tailored content and creepy intrusiveness.

Read More

Topics: Content Marketing, Buyer Persona, customer development, SaaS Content Marketing

Search Inturact

Recent Posts

Posts by Topic

see all

View Upcoming Content