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Think You Need SaaS Marketing? Think Again

Posted by Christina Clemens

7/27/17 10:36 AM

Any online business is only as good as its marketing. After all, if prospective customers cannot find you online, it doesn’t matter how outstanding your product or service is, right? SaaS businesses are no exception, but just because marketing is key to the business model, that fact alone doesn’t mean that you can launch a successful campaign at any point and expect results. In order to make the most of the resources involved in successful marketing, there’s a great deal of work that must be done first.

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Topics: SaaS Marketing, KPIs, SaaS Consulting

What Is The Golden Ratio In Design?

Posted by Grant Hatfield

6/7/17 9:00 AM

Over time, we’ve developed a more comprehensive understanding of what works and what doesn’t work in design. Whether in reference to interior design or web design, the way a visual element is structured and organized can itself have a tremendous effect on how individuals respond to it. Oftentimes, people aren’t even completely aware of why they react a certain way to something. Rather, the subconscious affects how they feel about what they’re seeing.

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Topics: Web Design, Golden Ratio

Customer Success vs. Customer Service: What's The Difference?

Posted by Christina Clemens

5/26/17 4:00 PM

The long-term success of any business boils down to its relationship with customers. How your target audience sees your company and the value they prescribe to your product can greatly affect whether you can outshine your competition and gain market share. However, so much focus is placed on customer service that many businesses are missing out on perhaps an even more pivotal concept, namely that of customer success.

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Topics: Customer Success, SaaS Marketing Tips

We Want To Write About The Questions You Have, Help Us Better Serve You!

Posted by Content Team

5/22/17 4:40 PM

Whether you are just getting started with SaaS or you are working to enhance your company, you are probably taking the time to visit us because there is something specific you need help with. We want to speak directly to your needs, so this is us reaching out to you for some prompts!

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Topics: SaaS Marketing Tips, SaaS Marketing Journey

Customer Success Content Will Save Your SaaS

Posted by Christina Clemens

5/19/17 1:17 PM

All successful business owners know that the key to their success is due to the customer’s satisfaction. The customer always comes first. Being proactive about the customer’s needs by going out of your way to anticipate them will undoubtedly provide you with a satisfied and consistent customer base.

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Topics: Customer Success, SaaS Marketing Journey

Why Is It Crucial To Establish Your Ideal Customer Profile?

Posted by Christina Clemens

5/17/17 2:12 PM

One of the most critical decisions you can make for your business is your target audience. Before you even start to develop the concept behind your venture -- and this is especially true for the subscription-based model used by SaaS businesses -- it is an absolute necessity to know who your customers are. Such an understanding early on in your business will guide the many decisions ahead and make it that much easier to connect with your customer base.

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Topics: Buyer Persona, SaaS Marketing Journey, Ideal Customer Profile

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Posted by Talia Wolf

4/6/17 2:50 PM

We have teamed up with Talia Wolf to offer you a complete step-by-step guide to optimizing your landing pages. So let's dig in!
Go ahead, admit it. You too, search the web for "best practices" and quick wins to optimize your landing pages. I hear ya. We all do it. 

However, today that stops.

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Topics: CRO, Landing Page Optimization

SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

Posted by Trevor Hatfield

3/28/17 2:00 PM

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exits.

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Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

Mapping The SaaS Buyer’s Journey & SaaS Customer Journey [Template]

Posted by Trevor Hatfield

3/20/17 2:28 PM

The buyer’s journey has been around quite some time and comes in many forms. The purpose, however, remains the same. The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. By mapping out this journey one can create clear messaging and content more specifically to the discovery stage that potential customers are searching within and ultimately drive and convert more qualified leads.

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Topics: saas customer journey, buyers journey

What Is a Marketing KPI Dashboard and Why You Should Have One

Posted by Christina Clemens

2/2/17 12:47 PM

In the perpetual quest to effectively market your product, it’s easy to get stuck in a rut. But if you just keep doing the same thing, you’re not going to get different results. Too many marketing professionals think the solution to every marketing dilemma is to continually throw money at a problem.

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Topics: KPIs, Marketing Dashboard

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