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SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

Posted by Trevor Hatfield

6/30/22 8:00 PM

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exists.

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Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

The 4 Key Types of Tracking for B2B SaaS Growth

Posted by Trevor Hatfield

4/21/21 1:52 PM

After working with hundreds of companies, we realized there is a big flaw in how B2B SaaS companies are tracking and leveraging their data for smarter growth. Many companies simply track everything and then dig for insights or hope an opportunity somehow stands out, and others don't have customer engagement tracking in place at all.

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Topics: Analytics, SaaS Metrics

How to Increase SaaS ROI with Marketing KPIs

Posted by Trevor Hatfield

9/20/16 9:55 AM

Efficiency is a natural prerequisite for doing business. Otherwise, you run the risk of squandering your company’s precious resources, and your sales and marketing teams’ hard work may go to waste. And on top of all that, you run the risk of continuing methods of attracting customers that simply aren’t working. For a SaaS business in particular, that can be a death sentence. Having the right key performance indicators (KPIs) in place, however, can change everything for the better.

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Topics: KPIs, SaaS Metrics, ROI

Is it Time to Increase Your SaaS Marketing Budget?

Posted by Trevor Hatfield

3/28/16 11:12 AM

In building your SaaS (Software as a Service) business, you can’t overestimate just how essential it is to wring maximum impact out of your marketing budget. No matter how much money you have available to apply towards your product, the strategy behind its marketing is the key to your future success.

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Topics: SaaS Marketing, SaaS Marketing Tips, Marketing Budget, SaaS Metrics

SaaS Marketing Tips That Will Save You Money

Posted by Trevor Hatfield

3/7/16 10:07 AM

Over the past few years, SaaS (Software as a Service) products have undeniably come to the forefront, with recent research confirming that these applications are now steering the future of the software industry. Yet, even with the instantaneous, streamlined services that SaaS provides, it remains more vital than ever to your product’s long-term viability to ensure that you have a sound marketing strategy in place to help grow your business. Here are 5 tips on how to make the most of your marketing budget.

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Topics: SaaS Marketing, SaaS Marketing Tips, SaaS Ideas, SaaS Metrics

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