Email marketing and marketing automation are connected, like Tiger Woods and his golf club. Now, Tiger Woods could probably use a pool cue to hit a golf ball and do better than most of us, but having the right tool for the job does make a substantial difference – even to his game. To be clear, in this metaphor, Tiger is Email Marketing, and his golf club is Marketing Automation. For great Email Marketing to make those hole-in-one shots, it needs the right tool to get the ball on the green.* The two combined is a powerfully rewarding combination.
*Your customers are the little spiky bits of grass on the green.
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