The SaaS Growth Blog

Unfortunately, not every website is built to survive mobile devices. What does this mean? Although they look great on desktops computers, the truth is that almost 81% of smartphone users product search from a smartphone, and 50% of those people make decisions based on those searches. This means that if your website is not mobile-friendly, you might lose a sale or two... hundred- who knows! Moreover, you might just lose the battle against big and mighty Google. 

As we’ve warned you earlier this year, Google is now making it a must: your website should be mobile optimized. (Click to Tweet!) What used to be a best practice then is now a requirement. The Mobilegeddon effect is here to stay.

Google stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

This is a guest blog entry by Andree Huk.

• Growing UppTalk to 5M+ active users
• Advising on Product, User Experience and growth for mobile startups
• Co-hosting Techdings.com, a German tech show that interviews experienced technology leaders