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All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.
3/17/16 5:00 AM
All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.
Topics: Content Marketing, Customer Success, SaaS Marketing, Churn, customer development, SaaS Marketing Tips, SaaS Ideas, SaaS Customer Cycle, SaaS Marketing Journey
3/7/16 10:07 AM
Over the past few years, SaaS (Software as a Service) products have undeniably come to the forefront, with recent research confirming that these applications are now steering the future of the software industry. Yet, even with the instantaneous, streamlined services that SaaS provides, it remains more vital than ever to your product’s long-term viability to ensure that you have a sound marketing strategy in place to help grow your business. Here are 5 tips on how to make the most of your marketing budget.
Topics: SaaS Marketing, SaaS Marketing Tips, SaaS Ideas, SaaS Metrics
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