The SaaS Growth Blog

After working with hundreds of companies, we realized there is a big flaw in how B2B SaaS companies are tracking and leveraging their data for smarter growth. Many companies simply track everything and then dig for insights or hope an opportunity somehow stands out, and others don't have customer engagement tracking in place at all.

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exists.

Actionable Metrics Canvas by Inturact is licensed under CC BY 4.0

Whether you are just starting your business or working on scaling, growing your customer base is essential to the success of any SaaS business. One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.

As an inbound marketer, you have the chance to put compelling content in front of the right eyes at the right time. The end result is a bit magical and effortless-seeming. We’re here to break the spell, however, and reveal our secrets to success. Read on to discover just how to become a successful inbound marketer.

In the early stages of a SaaS company, the dashboard will more than likely contain all relevant data in one place. As the company grows, a division of the KPIs will be necessary as different individuals within your SaaS company require different data to be analyzed. Without dashboard separation, things will become muddled, confusing, and superfluous.

Let’s go over some best practices for deciding how to showcase your SaaS metrics by building a KPI dashboard.

So you’ve invested your time, money, sweat, and tears into this business of yours. It helps people fulfill a need in their life and it’s starting to gain attention. In the beginning, you only had to worry about the software aspect to make sure that it was working properly.

Now, you also have to worry about growth, getting your product out there, engaging with your prospective and current clients, and most importantly - monitoring the performance of your SaaS and identifying what works and what doesn't.

Metrics are the magic beans to growing your SaaS business. But not just any numbers will get you from the ground to the clouds - it’s crucial to use formulas made especially for re-occurring revenue businesses since they take into account the facts that make your sales strategies and income situation unique. Here, we’ll examine the metrics needed to find the cost to acquire a new customer and the lifetime value of a customer.

It’s no secret that inbound marketing has spread like wildfire across B2C and B2B companies. For 2015, more than 5 times as many marketers report higher inbound marketing budgets than budget cuts, proof of inbound marketing successes in 2014. (source: https://library.hubspot.com/state-of-inbound-sales-2014-2015)

As a marketer, it’s imperative to be able to show the correlation between your efforts and the bottom line.

Is mastering inbound marketing on your 2015 to do list? That’s great news! You understand that buyer behavior has changed and the way people respond to traditional tactics isn’t what it used to be. Transitioning to inbound marketing can mend your marketing and sales strategies, ultimately producing more leads at a lower cost per lead (but you already know that). Here's what you don't know.

It's a new year with new goals! At Inturact, we take a cue from our HubSpot colleagues and make "SMART" goals for ourselves. I know, acrostics are so... elementary school? But, this one is a good reminder of what's really important in actionable goal setting. So what does SMART stand for?