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SaaS Channel CAC Goals Calculator: Monitor & Test Viable Paid Channels

Posted by Trevor Hatfield

10/6/20 8:28 AM

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

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Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising

7 SaaS Marketing Metrics You Need to Measure

Posted by Samantha Cuellar

11/12/15 10:33 AM

So you’ve invested your time, money, sweat, and tears into this business of yours. It helps people fulfill a need in their life and it’s starting to gain attention. In the beginning, you only had to worry about the software aspect to make sure that it was working properly.

Now, you also have to worry about growth, getting your product out there, engaging with your prospective and current clients, and most importantly - monitoring the performance of your SaaS and identifying what works and what doesn't.

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Topics: Analytics, Cost to Acquire Customers (CAC), SaaS Marketing, Churn, NPS Score

SaaS Marketing: Personify Your Product to Know Your Customers

Posted by Trevor Hatfield

5/5/15 2:06 PM

If SaaS products were humans, everything would make much more sense as to why your customer churned or why they may never have converted in the first place.

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Topics: Customer Success, Cost to Acquire Customers (CAC), Buyer Persona, SaaS Marketing

SaaS - Reduce Customer Acquisition Cost (CAC) with Inbound Marketing

Posted by Brie Rangel

10/6/14 9:20 AM

Don't waste money chasing customers when they can strategically come to you.

It’s no secret there is a direct correlation between the number of sales qualified leads passed to your sales team and the amount of closed sales. The key is “sales qualified,” so how to you attract the right leads to your SaaS product and push them down the sales funnel at a lower cost per customer? One answer is inbound marketing.

Inbound marketing is the strategic approach to delivering quality content to the right people at the right time. Rather than blast a message to a target audience and cross your fingers that they will just happen to be at the beginning of their purchase cycle, inbound marketing is the science of bringing qualified buyers to you. By offering content that aligns with their purchase decision phases, you position yourself as the expert and go-to source when they’re ready to buy.

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Topics: Inbound Marketing, Marketing Automation, Cost to Acquire Customers (CAC), SaaS Marketing

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