So your business is raring to go, and your marketing plan is all set. You’re ready to capture those all-important leads and dazzle them with everything your product has to offer. However, once you have finally gotten the attention of your ideal customers, what then?
As strange as it may seem, some businesses never fully develop that critical next step. Getting a prospect’s attention is only the beginning of a long road toward transforming your fresh leads into the loyal customers and promoters of your business that you so sorely need for success (read more about that in the SaaS Marketing Journey). This is precisely where lead nurturing campaigns for SaaS kick in.