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What Is The Golden Ratio In Design?

Posted by Grant Hatfield

6/7/17 9:00 AM

Over time, we’ve developed a more comprehensive understanding of what works and what doesn’t work in design. Whether in reference to interior design or web design, the way a visual element is structured and organized can itself have a tremendous effect on how individuals respond to it. Oftentimes, people aren’t even completely aware of why they react a certain way to something. Rather, the subconscious affects how they feel about what they’re seeing.

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Topics: Web Design, Golden Ratio

Why Your SaaS Marketing Strategy Should Include Great Design

Posted by Grant Hatfield

12/15/16 4:05 PM

It’s hard to ignore the fact that Apple products look great, whether you are a fan of them or not. Their prices are much higher than the competition, but their design, and simplistic perfection, is something that is hard to ignore.

On top of that, their packaging and presentation is keen on detail just the same. When you open a new Macbook or iPhone, feelings of excitement like those of your first Christmas as a kid come out from hiding for just a moment as you take apart and examine each new part.

Just based on the packaging alone, it adds to the excitement of turning the device on the first time. These feelings you have in relation to the product are something the design and packaging are achieving even before you have started using the product.

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Topics: Web Design, Marketing Strategy, Product Development, SaaS Marketing Tips

What Makes a Great Website

Posted by Grant Hatfield

7/28/15 12:47 PM

A great website is not always successful. Likewise, a successful website is not always great. To be clear, from a designer's perspective, a great website has nothing to do with site metrics and traffic (although those do need to exist to make the website successful).

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Topics: Web Design, Marketing Strategy

3 Reasons Why Having Multiple Sites is Killing Your Marketing Efforts

Posted by Trevor Hatfield

1/26/15 12:21 PM

I often come across new clients who have paid a web developer to create multiple sites under multiple domain names. In fact we recently started on a local Houston inbound marketing strategy for a client and came across this same issue. We won’t mention any names, but for this example, let’s say the client’s business name is J. Smith Architects. They do architectural work in Houston and have 3 main websites on three domains:

  1. JSmithArchitects.com
  2. NorthHoustonArchitects.com
  3. BayouCityArchitects.com
    (For those of you who don’t know, one of Houston’s nicknames is Bayou City)

They also have 5 other domains that are set to redirect to one of the 3 domains. The intentions behind multiple websites are great and actually very common. Many people believe the advantages of multiple sites are more keywords for better rankings, more domains for a better chance to be ranking higher, and a "the more the merrier" mentality that more sites will make their online presence greater. So, it makes sense that the thought of having multiple sites provides some sort of search engine indexing advantage for better rankings and to ultimately be found more online.

However, this is not the case. In fact, having multiple websites can be the downfall of your online presence. Here’s why:
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Topics: Inbound Marketing, Content Marketing, Buyer Persona, Web Design, Marketing Strategy, Web Development

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