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All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.
3/17/16 5:00 AM
All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.
Topics: Content Marketing, Customer Success, SaaS Marketing, Churn, customer development, SaaS Marketing Tips, SaaS Ideas, SaaS Customer Cycle, SaaS Marketing Journey
11/18/15 10:58 AM
Churn is what you don’t want. It’s customers leaving you. Saying yes, then saying “Ah, changed my mind.” It’s the breakup we don’t see coming (if only we’d seen the signs sooner!), and it not only hurts our egos, it hurts our businesses.
Topics: Customer Success, Churn, NoSaaSHoles
11/12/15 10:33 AM
So you’ve invested your time, money, sweat, and tears into this business of yours. It helps people fulfill a need in their life and it’s starting to gain attention. In the beginning, you only had to worry about the software aspect to make sure that it was working properly.
Now, you also have to worry about growth, getting your product out there, engaging with your prospective and current clients, and most importantly - monitoring the performance of your SaaS and identifying what works and what doesn't.
Topics: Analytics, Cost to Acquire Customers (CAC), SaaS Marketing, Churn, NPS Score
10/6/15 11:27 AM
Existing customers are where successful SaaS companies make money, which makes reducing churn the key to sustainability, growth, and — what we all want — swimming in money like Scrooge McDuck.
But in today’s highly competitive market, you’ll need more than a lucky dime (or even a really great product) to prove your ongoing worth to your current customers. You need some serious SaaS retention hacks.
Topics: SaaS Marketing, Churn
9/5/15 11:29 AM
What is a SaaSHole anyway? Let's start by defining this foreign term and uncover its origin.
Topics: SaaS Marketing, Churn, NoSaaSHoles, Product Marketing
10/20/14 3:44 PM
What is Churn and why is it killing your business? If you’re hiring an inbound marketing company to stoke the fires of your SaaS product or subscription service, you’ll hear a lot about churn. It’s a metric that represents the number of customers who disappear off the face of the planet, get abducted by aliens, are swallowed by the earth, and are otherwise inactive for a given time period.
Churn, simply put, sucks.
Topics: Inbound Marketing, Analytics, Customer Success, SaaS Marketing, Churn
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