<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1788359491441389&amp;ev=PageView&amp;noscript=1">

The SaaS Growth Blog

Get The Latest SaaS Sales & Marketing Breakthroughs Right to Your Inbox.

Subscribe to Email Updates

Top SaaS Marketing Strategies For Scaling Your Company [eBook]

Posted by Katy Katz

3/17/16 5:00 AM

All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.

Read More

Topics: Content Marketing, Customer Success, SaaS Marketing, Churn, customer development, SaaS Marketing Tips, SaaS Ideas, SaaS Customer Cycle, SaaS Marketing Journey

The 4 Types of Churn, and Why Cancellation Isn’t One of Them

Posted by Nichole Elizabeth DeMeré

11/18/15 10:58 AM

This is an updated version of the original post that was published November 2015.

Churn is what you don’t want. It’s customers leaving you. Saying yes, then saying “Ah, changed my mind.” It’s the breakup we don’t see coming (if only we’d seen the signs sooner!), and it not only hurts our egos, it hurts our businesses.

Read More

Topics: Customer Success, Churn, NoSaaSHoles

7 SaaS Marketing Metrics You Need to Measure

Posted by Samantha Cuellar

11/12/15 10:33 AM

So you’ve invested your time, money, sweat, and tears into this business of yours. It helps people fulfill a need in their life and it’s starting to gain attention. In the beginning, you only had to worry about the software aspect to make sure that it was working properly.

Now, you also have to worry about growth, getting your product out there, engaging with your prospective and current clients, and most importantly - monitoring the performance of your SaaS and identifying what works and what doesn't.

Read More

Topics: Analytics, Cost to Acquire Customers (CAC), SaaS Marketing, Churn, NPS Score

Stop Churn in its Tracks with 5 SaaS Retention Hacks

Posted by Nichole Elizabeth DeMeré

10/6/15 11:27 AM

Existing customers are where successful SaaS companies make money, which makes reducing churn the key to sustainability, growth, and — what we all want — swimming in money like Scrooge McDuck.

But in today’s highly competitive market, you’ll need more than a lucky dime (or even a really great product) to prove your ongoing worth to your current customers. You need some serious SaaS retention hacks.

Read More

Topics: SaaS Marketing, Churn

Does Your SaaS Company Have a SaaSHole?

Posted by Trevor Hatfield

9/5/15 11:29 AM

What is a SaaSHole?

What is a SaaSHole anyway?  Let's start by defining this foreign term and uncover its origin.

Read More

Topics: SaaS Marketing, Churn, NoSaaSHoles, Product Marketing

For Everything Churn, Churn, Churn

Posted by Lauren Van Mullem

10/20/14 3:44 PM

What is Churn and why is it killing your business? If you’re hiring an inbound marketing company to stoke the fires of your SaaS product or subscription service, you’ll hear a lot about churn. It’s a metric that represents the number of customers who disappear off the face of the planet, get abducted by aliens, are swallowed by the earth, and are otherwise inactive for a given time period. 

Churn, simply put, sucks.

Read More

Topics: Inbound Marketing, Analytics, Customer Success, SaaS Marketing, Churn

Search Inturact

Posts by Topic

see all

Advertisement