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The One Thing Fast-Growing Companies Do Best

Posted by Nichole Elizabeth DeMeré

3/4/16 3:13 PM

The new customer sales journey is a long and arduous road, requiring marketing for brand awareness, cultivating interest, and encouraging taking action. But the current customer sales journey? It’s like a quick trip down to the market to pick up a carton of milk – at least in comparison. Marketing Metrics estimates that the probability of selling to an existing customer is as high as 60 to 70 percent (whereas the probability of selling to a new prospect is between 5 and 20 percent). Customer Success capitalizes on this, and so do the fastest growing companies.

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Topics: Customer Success, NPS Score

7 SaaS Marketing Metrics You Need to Measure

Posted by Samantha Cuellar

11/12/15 10:33 AM

So you’ve invested your time, money, sweat, and tears into this business of yours. It helps people fulfill a need in their life and it’s starting to gain attention. In the beginning, you only had to worry about the software aspect to make sure that it was working properly.

Now, you also have to worry about growth, getting your product out there, engaging with your prospective and current clients, and most importantly - monitoring the performance of your SaaS and identifying what works and what doesn't.

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Topics: Analytics, Cost to Acquire Customers (CAC), SaaS Marketing, Churn, NPS Score

How to Calculate NPS (Net Promoter Score) For Your SaaS Product

Posted by Trevor Hatfield

11/4/15 9:25 AM

If you're in the SaaS business, then one metric that you must consider to assess the success of your product is the Net Promoter Score (NPS). It's become an industry benchmark for customer satisfaction - and satisfied customers mean a healthy company.

So what exactly is the NPS, how do you calculate it and how can you use it to figure out if your Customer Success and SaaS marketing are working? Here are some tips.

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Topics: SaaS Marketing, NPS Score

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