You’ve already gotten your prospects aware of your product and committed to a free trial. Now it should just be a matter of time before they become paying customers, right? Unfortunately, it’s not always that easy to get trial users to convert to premium subscribers, even when they’ve been able to gain some hands-on experience with your product. Luckily, hope is not lost when it comes to getting your SaaS leads to take that leap into the premium version of your product.