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SaaS Channel CAC Goals Calculator: Monitor & Test Viable Paid Channels

Posted by Trevor Hatfield

10/6/20 8:28 AM

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

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Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising

Is it Time to Increase Your SaaS Marketing Budget?

Posted by Trevor Hatfield

3/28/16 11:12 AM

In building your SaaS (Software as a Service) business, you can’t overestimate just how essential it is to wring maximum impact out of your marketing budget. No matter how much money you have available to apply towards your product, the strategy behind its marketing is the key to your future success.

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Topics: SaaS Marketing, SaaS Marketing Tips, Marketing Budget, SaaS Metrics

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