As a business owner, you might be scratching your head when you see your competitors starting blogs on their websites. First of all, who has the time? And, depending on the industry, you might even wonder what they could possibly write about. Why might a construction company, for example, spend time writing bi-weekly posts - shouldn’t they spend their time remodeling kitchens instead?
Blogging is a growth hacking technique that any business can use to increase traffic, convert leads, and close customers. Even if your business is strictly local, you can access hundreds, if not thousands, more customers online than you ever could through traditional marketing methods (unless you have the budget to buy a SuperBowl ad). To get these potential customers to notice you online, you have to make it onto the first Search Engine Results Pages (SERPs) for your business’ keywords. After that, it's essential to write about blog topics that your readers and target buyer persona will find engaging.