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Increasing Lead Quality: The What, How, and Why of Progressive Profiling

Posted by Christina Clemens

11/21/16 10:39 AM

When a person initially visits a website, they're not sure whether or not they are going to find what they’re looking for. Obviously, you want to provide it for them. So how are you to know exactly what it is they desire? The easy thing to do is throw a bunch of options at them and hope they choose one, but this will only overwhelm them.

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Topics: Buyer Persona, Predictive Personas, Progressive Profiling

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