The SaaS Growth Blog

The word "crucial" gets thrown around a lot. Scratch that. The word "crucial", together with all of its approximate synonyms such as decisive, essential, imperative, vital or pivotal, is experiencing an overuse of staggering levels. Nowhere is this more noticeable than in business articles where every little thing, no matter how miniscule, can be (and is) described as crucial depending on what the writer needs.

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face.

Somewhere along the line, we lost the idea to “Give the people what they want!” As marketers and as startup founders, that idea has always been our guiding star. But along the way, that simple message tends to get diluted, becoming “Give the people what we think they want,” or even worse, “Give the people what will make us the most money.”

What happens all too easily is that the people don’t get what they want, or get what they want at first, then find themselves saddled with a version of your SaaS that doesn’t deliver what they need at all.

Thanks to the technology available today, it’s easier than ever to start your own SaaS business. However, startups should beware of the many potential pitfalls that await them as they prepare to establish a solid footing amidst harsh competition. Most companies fail to perform the necessary steps to maximize their chances of success post-launch, with customer development being one of the most integral areas on which to place initial focus.

Having the right set of tools in your marketing stack (i.e. a full collection of programs or resources) can help you successfully achieve your goals. These tools, however, can be expensive. And when you're a startup, that additional expense can make things tough. My goal is to give you a startup marketing stack that you can start using today to accelerate your growth towards greater success.