Start-ups…multi-million dollar funding…another company turned unicorn…
Topics: Marketing Strategy, SaaS Marketing Tips, SaaS Marketing Journey, SaaS Consulting, SaaS Playbook, SaaS Content Marketing, saas industry
It’s no surprise to those familiar with Cloud computing; it has saved all of our butts. After all, what would we have done once the shelter-in-place order was issued if companies were still using email for collaboration and Microsoft office documents.
Topics: Marketing Strategy, SaaS Growth, Retention, SaaS Acquisition
Posted by Trevor Hatfield
2/1/19 12:28 PM
Actionable Metrics Canvas by Inturact is licensed under CC BY 4.0
Whether you are just starting your business or working on scaling, growing your customer base is essential to the success of any SaaS business. One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.
Topics: Analytics, Marketing Strategy, Acquisitions, Retention, Monetization, Team Alignment
You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.
Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Simply devising a content marketing strategy isn't sufficient to get your brand off the ground. If your strategy isn't working, you're probably making one of these seven common mistakes.
Topics: Content Marketing, Marketing Strategy, SaaS Content Marketing
Posted by Grant Hatfield
12/15/16 4:05 PM
It’s hard to ignore the fact that Apple products look great, whether you are a fan of them or not. Their prices are much higher than the competition, but their design, and simplistic perfection, is something that is hard to ignore.
On top of that, their packaging and presentation is keen on detail just the same. When you open a new Macbook or iPhone, feelings of excitement like those of your first Christmas as a kid come out from hiding for just a moment as you take apart and examine each new part.
Just based on the packaging alone, it adds to the excitement of turning the device on the first time. These feelings you have in relation to the product are something the design and packaging are achieving even before you have started using the product.
Topics: Web Design, Marketing Strategy, Product Development, SaaS Marketing Tips
Posted by Trevor Hatfield
11/22/16 12:32 PM
Regardless of what business you may be in, the increasingly crowded marketplace means that it’s more invaluable than ever before to find ways to distinguish your company from your competition. Thanks to modern technology, consumers are savvier than in the past and are prone to conducting detailed research regarding their purchase options.
Topics: Marketing Strategy, Content, Inbound
For so many businesses, the conversion process largely remains a mystery -- especially if there are multiple routes for a prospective customer to take: free trial, demo, phone call, whitepaper; the list gets complicated, quickly. Rather than investing in answers to address why leads aren’t enticed to become customers, companies often persist with the same infrastructure, hoping that the sales will eventually come. Or worse yet, they pump a bunch of money into an unproven process and don’t glean the results they were hoping for.
Topics: Conversion Rate Optimization, Lead Conversion, Marketing Strategy
Posted by Trevor Hatfield
6/13/16 1:04 PM
Starting a SaaS business involves many aspects and a large to-do list. However, one piece that is often overlooked, which also is the most important step in getting your marketing right, is proper messaging of the value of your product provides to your customers. This also is important in all aspects of the business from sales and product to support. This involves understanding your ideal customer and how to focus your messaging efforts.
Topics: Inbound Marketing, Content Marketing, Marketing Strategy
Posted by Katy Katz
4/25/16 11:23 AM
One of the biggest mistakes you can make as a founder is to assume your website is about your business.
Crazy, right?
Your website, which was designed to bring in customers for your company, is not at its core about you. It is in fact about them - the most important “them” of all - your customers.
Topics: Content Marketing, Marketing Strategy
Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face.
Topics: Marketing Strategy, SaaS Marketing Tips, startup
Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.