The SaaS Growth Blog

“If you’re not failing now and again, it’s a sign you’re not doing anything innovative.” - Woody Allen

Yes. You read that right. It wasn't a typo. Beware of Persona Problems, not personal problems. That is a different article for a different time. This article talks about how important it is to know your customers and how to make it a priority for your marketing team to know your customers, too. More importantly, this article will help you identify hidden issues in your marketing and fix them.  After all, you don't know what you don't know, right?

A great website is not always successful. Likewise, a successful website is not always great. To be clear, from a designer's perspective, a great website has nothing to do with site metrics and traffic (although those do need to exist to make the website successful).

There is an on-going debate among marketers about which is more important – content or distribution. It has been discussed at epic proportions among industry thought leaders since company blogs first grew in popularity. And people feel passionate one way or the other. 

Your goal is to get potential clients onto your website so they can learn about you and start their buyer’s journey.  (Click to Tweet!) The first step is to find them where they are – and if your target clients are professionals, managers, CEOs, or employees in B2B industries, they’re likely on LinkedIn.

Do you know how to use LinkedIn strategy to reach them?

The trend to live and buy local extends from farmers markets all the way to SEO these days. Drawing in local searches begins with a thorough investigation of your target market and the keywords they use, as well as the proper tools. Hint: “Houston Inbound Marketing” are three of our target keywords at Inturact! Like everyone else, we’d like more local business too.

SaaS companies are pretty much everywhere; from the music we listen to (Spotify), to the shoes we wear (Shoedazzle) and the food we eat (Plated.com). These businesses are models of convenience and affordability, but that's not the only reason they've integrated themselves into our lives. The most successful SaaS companies have won us over with their marketing strategies. 

Great SaaS companies want to be part of their clients' world in every aspect, and it shows.

It’s no secret that inbound marketing has spread like wildfire across B2C and B2B companies. For 2015, more than 5 times as many marketers report higher inbound marketing budgets than budget cuts, proof of inbound marketing successes in 2014. (source: https://library.hubspot.com/state-of-inbound-sales-2014-2015)

As a marketer, it’s imperative to be able to show the correlation between your efforts and the bottom line.

SaaS marketers constantly search for new clients who can benefit from their services. Their pursuit begins with lead generation, which is understandable. Without leads, there’s no sale, no revenue, no nothing.

Image © by Grant Hatfield

Inbound marketing has introduced a whole new paradigm to the way marketing departments conduct business. Instead of focusing their time on killer print ads and commercials, savvy marketers have shifted to inbound marketing strategies such as blogging, landing pages and email nurturing – all with the goal of producing sales-qualified leads. But when inbound leads are passed to sales, there can be a disconnect on how to properly follow up and close the deal.

Inbound leads are a different animal – an easily spooked animal – and should be treated with a different sales approach. But unless your marketing department and sales department work as a team, you’ll likely make these common sales blunders.