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SaaS Tips: Optimizing the Customer Lifecycle

Posted by Katy Katz

11/15/16 12:01 PM

The subscription environment requires measurements of SaaS-favs like monetization, churn, retention, and expansion to ensure a successful business. This holds true whether your business is solving security issues or facilitating movie rentals. In this regard, many SaaS businesses have strong similarities.

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Topics: SaaS Customer Cycle, Conversion Rate Optimization

Top SaaS Marketing Strategies For Scaling Your Company [eBook]

Posted by Katy Katz

3/17/16 5:00 AM

All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.

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Topics: Content Marketing, Customer Success, SaaS Marketing, Churn, customer development, SaaS Marketing Tips, SaaS Ideas, SaaS Customer Cycle, SaaS Marketing Journey

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