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Why Is It Crucial To Establish Your Ideal Customer Profile?

Posted by Christina Clemens

5/17/17 2:12 PM

One of the most critical decisions you can make for your business is your target audience. Before you even start to develop the concept behind your venture -- and this is especially true for the subscription-based model used by SaaS businesses -- it is an absolute necessity to know who your customers are. Such an understanding early on in your business will guide the many decisions ahead and make it that much easier to connect with your customer base.

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Topics: Buyer Persona, SaaS Marketing Journey, Ideal Customer Profile

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