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SaaS PPC: How to Get B2B Facebook Ads to Work for You

Posted by Katy Katz

9/6/16 12:16 PM

Given how central social media is to everyday life, it’s hard to imagine that it’s only been a decade since Facebook -- the world’s most widely used social media site -- was first made available for all users with a valid email address.

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Topics: SEO, PPC, Advertising

PPC Tips To Keep You From Going Broke Using Google Adwords

Posted by Christina Clemens

10/5/15 9:34 AM

Pay-per-click marketing (PPC), also sometimes referred to as search engine marketing (SEM), generates clicks to websites in a non-organic fashion. Google AdWords is the most popular of all PPC options, given Google's leading position among search engines. It also offers a 27.7% clickthrough rate for the first position in mobile search ads on Google.

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Topics: PPC, Advertising

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