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The Necessary Steps Towards Creating a Valuable Value Prop

Posted by Trevor Hatfield

11/22/16 12:32 PM

Regardless of what business you may be in, the increasingly crowded marketplace means that it’s more invaluable than ever before to find ways to distinguish your company from your competition. Thanks to modern technology, consumers are savvier than in the past and are prone to conducting detailed research regarding their purchase options.

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Topics: Marketing Strategy, Content, Inbound

Air Your [Clean] Laundry! How To Repurpose SaaS Content

Posted by Katy Katz

6/7/16 1:10 PM

Building a robust content marketing strategy is far from easy. In fact, two of the top five content marketing challenges, according to a study by Content Marketing Institute, are related precisely to that issue:

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Topics: Content Marketing, SaaS Marketing, blogging, Content

'LinkedIn Marketing' Session Recap from #Pubcon

Posted by Katy Katz

10/6/15 8:49 PM

I have the privilege this week of both attending and presenting at Pubcon Las Vegas. This is my second year joining Pubcon and there are so many speakers and so much information at this conference that sometimes it can be overwhelming to choose where to focus your time - a good problem to have in my mind.  

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Topics: Content, Social Media

#Inbound15 Blog: Jeremy Goldman's 'Using Analytics to Create Stellar Content'

Posted by Samantha Cuellar

9/17/15 10:16 AM

At Inbound 2015 in Boston last week, Jeremy Goldman discussed ways to take insights from your marketing analytics and convert them into stellar content. I snagged a great seat at his encore session and it's no wonder that these seats were in such high demand.

Whether you’re using your analytics or someone else's, when used correctly, you’ll be able to create content that is timely, interesting, and relevant to your buyer personas. Check out this extensive list of tools and tips that we gained from his session.

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Topics: Inbound Marketing, Content Marketing, Content

#Inbound15 Live Blog: Dr. Carmen Simon's 'The Neuroscience of Memorable Content'

Posted by Katy Katz

9/10/15 4:21 PM


Dr. Carmen Simon offered an encore session today at Inbound 2015 in Boston for her talk on the neuroscience of memorable content. The marketers at Inbound were all very excited about the prospect of transforming their content with marketing psychology this week. They should have given Dr. Simon a ballroom because the line was wrapped around the conference center!

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Topics: Inbound Marketing, Content, Inbound

Questions to Ask to Build a Content Creation Machine

Posted by Samantha Cuellar

8/26/15 10:44 AM

Have you ever wondered, “How can I (or my company) be better at generating content?” Well, you have to have an organized content strategy in place.

When you break down your content strategy, can you segment each role that is involved in the process? Think about it, how does your company create those blogs and marketing materials in an organized fashion that keeps the image and reputation of the business professional and credible? 

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Topics: Content Marketing, Content

Tools to Build a Content Creation Machine

Posted by Samantha Cuellar

8/20/15 2:41 PM

To reach prospective customers online, you have to build and maintain your online presence. One of the best ways to do this is to provide informative and interesting content with a great message and crisp, catchy images. You can bet you will need a respectable amount of time and organization to get it done. Not to mention a team of content creatives. 

We know there is a lot that goes into creating great content. Things can get overwhelming for someone trying to manage all aspects of content themselves. Here are some tools that could prove helpful in generating content and making sure its strategy is properly aligned for each post.

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Topics: Content Management Systems, Content Marketing, Content

Does Color Psychology Really Improve Your Marketing Conversions?

Posted by Grant Hatfield

8/18/15 2:17 PM

Some people believe in the power of color psychology as an instrument to further their business goals, where specific colors elicit certain emotions, causing various actions and/or reactions. Others think it’s malarkey, and only dependent on the color collaboration of elements as a whole, not on specific colors. Whether you believe in it or not, the power of color is undeniable, and the theory is so prevalent in marketing and society, that it must hold sway. When large groups of people believe in something, they give it power, regardless of fact or fiction.

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Topics: Content Marketing, Content

How to Grow Your Blog with Better Evergreen Content

Posted by Katy Katz

8/11/15 12:57 PM

Let me preface this post with the admission that I am not a patient person. I recently moved to Texas and found out that I have a grapefruit tree in my backyard. Score! All the free fruit I can eat! Let me tell you, I have checked that tree every day for the past 5 months so that I can eat that free fruit and I am still waiting. 

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Topics: Content Marketing, blogging, Content, SEO

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