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The State of SaaS Amid Covid-19

Posted by Joshua Waldman

5/12/20 5:51 PM

It’s no surprise to those familiar with Cloud computing; it has saved all of our butts. After all, what would we have done once the shelter-in-place order was issued if companies were still using email for collaboration and Microsoft office documents.

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Topics: Marketing Strategy, SaaS Growth, Retention, SaaS Acquisition

SaaS Free Trial Conversion Rate Benchmarks + Interactive Calculator

Posted by Trevor Hatfield

11/25/19 2:14 PM

Do you know if your product’s Free Trial is hitting industry conversion benchmarks? If not, you could be leaving a lot of money on the table. This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

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Topics: KPIs, SaaS Growth, Customer Growth, Retention, Monetization, SaaS Free Trial Benchmarks, SaaS Free Trial, SaaS Acquisition, Customer Engagement, Customer Onboarding, Free Trial Conversion Rates, Free Trial Types

SaaS Actionable Metrics (AARRR): Tracking The SaaS Metrics That Matter Most

Posted by Trevor Hatfield

2/1/19 12:28 PM

Actionable Metrics Canvas by Inturact is licensed under CC BY 4.0

Whether you are just starting your business or working on scaling, growing your customer base is essential to the success of any SaaS business. One of the most important places to start is by tracking the SaaS metrics that matter most. The simplest and most effective model for this is called Actionable Metrics or AARRR.

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Topics: Analytics, Marketing Strategy, Acquisitions, Retention, Monetization, Team Alignment

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