The SaaS Growth Blog

Any online business is only as good as its marketing. After all, if prospective customers cannot find you online, it doesn’t matter how outstanding your product or service is, right? SaaS businesses are no exception, but just because marketing is key to the business model, that fact alone doesn’t mean that you can launch a successful campaign at any point and expect results. In order to make the most of the resources involved in successful marketing, there’s a great deal of work that must be done first.

In the perpetual quest to effectively market your product, it’s easy to get stuck in a rut. But if you just keep doing the same thing, you’re not going to get different results. Too many marketing professionals think the solution to every marketing dilemma is to continually throw money at a problem.

Efficiency is a natural prerequisite for doing business. Otherwise, you run the risk of squandering your company’s precious resources, and your sales and marketing teams’ hard work may go to waste. And on top of all that, you run the risk of continuing methods of attracting customers that simply aren’t working. For a SaaS business in particular, that can be a death sentence. Having the right key performance indicators (KPIs) in place, however, can change everything for the better.