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SaaS Channel CAC Goals Calculator: Monitor & Test Viable Paid Channels

Posted by Trevor Hatfield

10/6/20 8:28 AM

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

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Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising

The State of SaaS Amid Covid-19

Posted by Joshua Waldman

5/12/20 5:51 PM

It’s no surprise to those familiar with Cloud computing; it has saved all of our butts. After all, what would we have done once the shelter-in-place order was issued if companies were still using email for collaboration and Microsoft office documents.

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Topics: Marketing Strategy, SaaS Growth, Retention, SaaS Acquisition

SaaS Free Trial Conversion Rate Benchmarks + Interactive Calculator

Posted by Trevor Hatfield

11/25/19 2:14 PM

Do you know if your product’s Free Trial is hitting industry conversion benchmarks? If not, you could be leaving a lot of money on the table. This article will help you determine just how much is being potentially lost and make sure you’re picking the right type of trial for your customer acquisition model.

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Topics: KPIs, SaaS Growth, Customer Growth, Retention, Monetization, SaaS Free Trial Benchmarks, SaaS Free Trial, SaaS Acquisition, Customer Engagement, Customer Onboarding, Free Trial Conversion Rates, Free Trial Types

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