The SaaS Growth Blog

What, you haven’t heard of Reverse Image Searching? Do you live in a cave? (If you do live in a cave, we think that’s really cool and would like to visit). Here’s a primer: Reverse image searching allows you to upload an image or insert a link to a picture and find out where else that image pops up. You can track the origin of a photo, find product names, or even locate recipes (handy when someone posts a mouthwatering picture on Pinterest with no mention of ingredients!). Some of the best reverse image searching Apps in the market include:

• TinEye
• Google Images
  
• Image Raider
  
• Multi-Service Image Search
  
• Yandex
  
• Karma Decay
  

Each of these Apps has unique features and benefits that will make your reverse image search a success.

As a business owner, you might be scratching your head when you see your competitors starting blogs on their websites. First of all, who has the time? And, depending on the industry, you might even wonder what they could possibly write about. Why might a construction company, for example, spend time writing bi-weekly posts - shouldn’t they spend their time remodeling kitchens instead? 

Blogging is a growth hacking technique that any business can use to increase traffic, convert leads, and close customers. Even if your business is strictly local, you can access hundreds, if not thousands, more customers online than you ever could through traditional marketing methods (unless you have the budget to buy a SuperBowl ad). To get these potential customers to notice you online, you have to make it onto the first Search Engine Results Pages (SERPs) for your business’ keywords.  After that, it's essential to write about blog topics that your readers and target buyer persona will find engaging.

Is your business website just there – or is it a real online presence? To reap the benefits of what online marketing has to offer, you need to stand out from the competition – and that means increasing your Search Engine Results Page (SERP) ranking so your products or services rise to the top like proverbial cream. The good news is – this isn’t impossible and it doesn’t require a huge marketing budget. All you need is time, fresh content, and a strong message.

We’ve compiled 5 growth hacking methods that will increase your SERP rankings with some resources to help you get where you want to be – in rank that is.

The trend to live and buy local extends from farmers markets all the way to SEO these days. Drawing in local searches begins with a thorough investigation of your target market and the keywords they use, as well as the proper tools. Hint: “Houston Inbound Marketing” are three of our target keywords at Inturact! Like everyone else, we’d like more local business too.

Google stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

You may have seen the headlines spouting that SEO is dead. Gone. Kaput. But is it really? Yes and No. Let's take a step back into what SEO was, where it is now, and how inbound marketing plays its role in your SaaS marketing strategy.

As 2014 is coming to a close, it's time for search marketers to scrutinize the strategies they have been using to determine if they are still viable. With a year's worth of Google algorithm changes and widely-publicized manual penalties as your guide, here are three SEO (Search Engine Optimization) strategies you need to leave behind in 2014, plus good alternatives for the upcoming year.