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Katy Katz3/17/16 5:00 AM1 min read

Top SaaS Marketing Strategies For Scaling Your Company [eBook]


All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.

If you take one thing away from our new eBook on SaaS marketing strategy, it should be this fundamental truth:

Marketing efforts should center around the customer’s values.

Repeat it over and over again. Like a mantra.

This may sound like a no-brainer, like something that you learn in business 101. But the application of centering marketing materials around customer values is where many SaaS companies fall short.

Some make the mistake of composing their ‘about page’ with content entirely about their individual story. Instead, the about page should primarily be about what the customer will get out of their relationship with your brand.

Others make their information pages about the features of their products, when they should be about the benefits that the customer will receive by using the product.

It’s these seemingly minor deviations, which are founded in customer centricity, that can negatively impact your marketing efforts in a major way. There are three steps to understanding your customer and avoid these common pitfalls ... 

Read about these steps and more in our new eBook, Smart Marketing Strategies for SaaS Companies. We hope you like it!

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Katy Katz

Katy comes to us from the higher education industry and you could say she has the learning bug. She has two undergraduate degrees in Art History and Entrepreneurship as well as an MBA in Marketing. She is passionate about growing her skill set by expanding her knowledge and continually seeks out certifications and conferences to keep her at the forefront of industry trends. Katy believes in finding the unique personality of each client and helping it shine in their marketing content. And she’s not afraid of injecting a little humor or fun into her work. With nearly 10 years of experience in process-building and project management, and expertise in content strategy, social media, and the fundamentals of inbound marketing, she can help you whip your next campaign into a masterpiece.