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Katy Katz

Katy comes to us from the higher education industry and you could say she has the learning bug. She has two undergraduate degrees in Art History and Entrepreneurship as well as an MBA in Marketing. She is passionate about growing her skill set by expanding her knowledge and continually seeks out certifications and conferences to keep her at the forefront of industry trends. Katy believes in finding the unique personality of each client and helping it shine in their marketing content. And she’s not afraid of injecting a little humor or fun into her work. With nearly 10 years of experience in process-building and project management, and expertise in content strategy, social media, and the fundamentals of inbound marketing, she can help you whip your next campaign into a masterpiece.
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Recent Posts

7 SaaS Content Marketing Mistakes to Avoid

Posted by Katy Katz

7/30/18 11:28 AM

When implemented in the right way, SaaS content marketing can be one of the most powerful tools to build your product’s awareness and foster a devoted customer base that will ultimately comprise enthusiastic promoters of your message.

However, while the SaaS community has largely embraced content marketing as a primary engine for driving a business forward, there are still a number of ways in which even the most experienced companies can mishandle its principles.

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Topics: Content Marketing, SaaS Content Marketing, SaaS Growth

SaaS Tips: Optimizing the Customer Lifecycle

Posted by Katy Katz

11/15/16 12:01 PM

The subscription environment requires measurements of SaaS-favs like monetization, churn, retention, and expansion to ensure a successful business. This holds true whether your business is solving security issues or facilitating movie rentals. In this regard, many SaaS businesses have strong similarities.

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Topics: SaaS Customer Cycle, Conversion Rate Optimization

5 Must-See Marketing Conferences in Texas

Posted by Katy Katz

9/15/16 1:12 PM

There are a lot of things that probably come to your mind when you think of Texas -- cowboys, horse ranches, giant hunks of meat, and maybe even tumbleweeds. But though Texas has a lot more to offer beyond that list, tech leadership would probably not make the top of most people’s guess list.

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Topics: Conferences, Marketing

SaaS PPC: How to Get B2B Facebook Ads to Work for You

Posted by Katy Katz

9/6/16 12:16 PM

Given how central social media is to everyday life, it’s hard to imagine that it’s only been a decade since Facebook -- the world’s most widely used social media site -- was first made available for all users with a valid email address.

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Topics: PPC, SEO, Advertising

Air Your [Clean] Laundry! How To Repurpose SaaS Content

Posted by Katy Katz

6/7/16 1:10 PM

Building a robust content marketing strategy is far from easy. In fact, two of the top five content marketing challenges, according to a study by Content Marketing Institute, are related precisely to that issue:

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Topics: Content Marketing, SaaS Marketing, blogging, Content

Blogging For SaaS Isn't Dead... Yet.

Posted by Katy Katz

5/31/16 2:53 PM

Blogging has evolved into a powerful industry of its very own since its early days of online "Live Journals" and niche digital logs. Many individual bloggers have gone on to develop their careers around an ability to document industry best practices, and countless businesses have greatly benefited from the opportunity to share their messages with a global audience. Accordingly, blogging has grown into an invaluable tool over the years, as the Internet has continued to take a more and more central role in the way our world functions.

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Topics: Content Marketing, SaaS Marketing, blogging

Why Customers Should Be at the Center of ALL SaaS Content Marketing

Posted by Katy Katz

4/25/16 11:23 AM

One of the biggest mistakes you can make as a founder is to assume your website is about your business.

Crazy, right?

Your website, which was designed to bring in customers for your company, is not at its core about you. It is in fact about them - the most important “them” of all - your customers.

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Topics: Content Marketing, Marketing Strategy

The SaaS Marketing Mix You Should Start Using Now

Posted by Katy Katz

4/13/16 11:46 AM

In today’s overcrowded marketplace, it’s become undeniable just how integral a solid marketing strategy is to the long-term success of your SaaS business. However, with such varied opinions regarding what constitutes a top-notch approach to increasing awareness and (hopefully) the prosperity of your business, it’s easy to become hesitant to commit to a specific approach.

Paid? Inbound? Social media? “Smarketing”? The sheer number of options is overwhelming. As we all know, uncertainty is the enemy of progress, so we’ll narrow the list down to three must-haves.

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Topics: Content Marketing, SaaS Marketing Tips

Planning an Effective Digital Marketing Strategy

Posted by Katy Katz

4/6/16 10:44 AM

Imagine if you went to your local car dealership to purchase a car and the salesman said you had to pay up front, but you couldn’t start using the car for three months, or even six months. You would probably laugh in their face.

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Topics: Marketing Strategy, SaaS Marketing Tips, startup

Top SaaS Marketing Strategies For Scaling Your Company [eBook]

Posted by Katy Katz

3/17/16 5:00 AM

All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.

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Topics: Content Marketing, Customer Success, SaaS Marketing, Churn, customer development, SaaS Marketing Tips, SaaS Ideas, SaaS Customer Cycle, SaaS Marketing Journey

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