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Katy Katz

Katy comes to us from the higher education industry and you could say she has the learning bug. She has two undergraduate degrees in Art History and Entrepreneurship as well as an MBA in Marketing. She is passionate about growing her skill set by expanding her knowledge and continually seeks out certifications and conferences to keep her at the forefront of industry trends. Katy believes in finding the unique personality of each client and helping it shine in their marketing content. And she’s not afraid of injecting a little humor or fun into her work. With nearly 10 years of experience in process-building and project management, and expertise in content strategy, social media, and the fundamentals of inbound marketing, she can help you whip your next campaign into a masterpiece.
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Recent Posts

Pre-Marketing SaaS Initiatives: Working Through Problem-Solution Fit [Free eBook]

Posted by Katy Katz

3/11/16 3:16 PM

There are about a thousand analogies for how important it is not to skip critical steps in a process. We all know that "You have to walk before you can run." And I love this German proverb, "What's the use of running if you're on the wrong road?" 

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Topics: SaaS Marketing, Product Marketing, SaaS Marketing Tips, Problem-Solution Fit

Content Marketing: How to Become a Better Storyteller

Posted by Katy Katz

2/25/16 2:07 PM

Katy-Katz-Session-Recap-Content-Marketing-How-To-Become-A-Better-Storyteller.jpg

This is my son, Avi. He’s four and he loves superheroes. I took him to his friends birthday party a few weeks ago. It was a tumbling party at a gymnasium. And rumble, tumble, play is very exciting for four-year-olds.

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Topics: Content Marketing

Social Media Best Practices for SaaS Companies

Posted by Katy Katz

2/2/16 9:06 AM

Does it ever seem like top-notch SaaS companies were born social media superheroes, winning hearts and making an impact with a few deft clicks of the keyboard? Social media works best--and brings in the most customers--when it feels as seamless and transparent as possible. After all, if they can do it, why can’t you?

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Topics: Social Media

10 SaaS Conversion Rate Optimization Best Practices

Posted by Katy Katz

11/17/15 8:16 AM

Building a quality, useful SaaS product is only the beginning of your journey. You will have to excel at attracting and converting leads as well if you want your venture to reach its full potential. In fact, because of average customer churn rates alone, in order to actually grow your business by one customer, you will have to acquire 47 new customers! That’s a 2% ratio for those of you doing the math. 

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Topics: SaaS Marketing, Lead Conversion

Live Blog: Kerry Dean’s ‘Reporting! Reporting! Reporting!’ at #StateOfSearch

Posted by Katy Katz

11/16/15 5:38 PM

Kerry Dean walked out on stage in a Star Trek costume as “Big Data”, a winning start to an excellent presentation about tracking data. It was the last session of the afternoon at a mind-filling day of State of Search and we could all use a little laughter. Kerry’s session was full of fun and useful information.
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Topics: Reporting, SEO

"SaaS Industries that Need Disruption" A Recap of #SaaSChats

Posted by Katy Katz

10/23/15 5:15 PM



The SaaS community is well-known for its collaborative environment. Perhaps it’s because the nature of the business is online, or maybe software entrepreneurs are just extra neighborly! Either way there was a lot of exciting information shared on Twitter yesterday through 
SaaScribe’s October twitter chat, #SaaSChats.

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Topics: SaaS Marketing

#Pubcon Recap: Hacking Art History Will Make Your Content Stand Out

Posted by Katy Katz

10/14/15 9:43 AM

One of the worst feelings as a digital marketer is putting time and effort into a piece of content, hitting publish, and then hearing crickets. I know I am personally more worried about having no engagement than about getting a negative reaction to one of my posts.

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Topics: Content Marketing

'LinkedIn Marketing' Session Recap from #Pubcon

Posted by Katy Katz

10/6/15 8:49 PM

I have the privilege this week of both attending and presenting at Pubcon Las Vegas. This is my second year joining Pubcon and there are so many speakers and so much information at this conference that sometimes it can be overwhelming to choose where to focus your time - a good problem to have in my mind.  

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Topics: Content, Social Media

#Inbound15 Live Blog: Dr. Carmen Simon's 'The Neuroscience of Memorable Content'

Posted by Katy Katz

9/10/15 4:21 PM

 

Dr. Carmen Simon offered an encore session today at Inbound 2015 in Boston for her talk on the neuroscience of memorable content. The marketers at Inbound were all very excited about the prospect of transforming their content with marketing psychology this week. They should have given Dr. Simon a ballroom because the line was wrapped around the conference center!

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Topics: Inbound Marketing, Content, Inbound

#Inbound15 Live Blog: Larry Kim's Top 10 Social Media Advertising Hacks

Posted by Katy Katz

9/9/15 2:02 PM

The sessions are filling up quickly at Inbound 2015 and if you don’t get to a room swiftly, you have a good chance of being turned away. Especially for a session with an internet marketing guru like Larry Kim. In a packed house of the lucky couple hundred that made it through, Larry shared his top 10 social media advertising hacks of all time.

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Topics: Inbound Marketing, Marketing, HubSpot, Inbound, Advertising

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