Katy comes to us from the higher education industry and you could say she has the learning bug. She has two undergraduate degrees in Art History and Entrepreneurship as well as an MBA in Marketing. She is passionate about growing her skill set by expanding her knowledge and continually seeks out certifications and conferences to keep her at the forefront of industry trends. Katy believes in finding the unique personality of each client and helping it shine in their marketing content. And she’s not afraid of injecting a little humor or fun into her work. With nearly 10 years of experience in process-building and project management, and expertise in content strategy, social media, and the fundamentals of inbound marketing, she can help you whip your next campaign into a masterpiece.
Blog Post by Katy Katz
Katy Katz3/11/16 3:16 PM1 min read
Pre-Marketing SaaS Initiatives: Working Through Problem-Solution Fit [Free eBook]
There are about a thousand analogies for how important it is not to skip critical steps ...
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Katy Katz2/25/16 2:07 PM6 min read
Content Marketing: How to Become a Better Storyteller
This is my son, Avi. He’s four and he loves superheroes. I took him to his friends ...
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Katy Katz2/2/16 9:06 AM4 min read
Social Media Best Practices for SaaS Companies
Does it ever seem like top-notch SaaS companies were born social media superheroes, ...
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Katy Katz11/17/15 8:16 AM8 min read
10 SaaS Conversion Rate Optimization Best Practices
Building a quality, useful SaaS product is only the beginning of your journey. You will ...
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Katy Katz11/16/15 5:38 PM3 min read
Live Blog: Kerry Dean’s ‘Reporting! Reporting! Reporting!’ at #StateOfSearch
Kerry Dean walked out on stage in a Star Trek costume as “Big Data”, a winning start to ...
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Katy Katz10/23/15 5:15 PM4 min read
"SaaS Industries that Need Disruption" A Recap of #SaaSChats
The SaaS community is well-known for its collaborative environment. Perhaps it’s because ...
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Katy Katz10/14/15 9:43 AM7 min read
#Pubcon Recap: Hacking Art History Will Make Your Content Stand Out
One of the worst feelings as a digital marketer is putting time and effort into a piece ...
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Katy Katz10/6/15 8:49 PM4 min read
'LinkedIn Marketing' Session Recap from #Pubcon
I have the privilege this week of both attending and presenting at Pubcon Las Vegas. This ...
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Katy Katz9/10/15 4:21 PM8 min read
#Inbound15 Live Blog: Dr. Carmen Simon's 'The Neuroscience of Memorable Content'
Dr. Carmen Simon offered an encore session today at Inbound 2015 in Boston for her talk ...
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Katy Katz9/9/15 2:02 PM7 min read
#Inbound15 Live Blog: Larry Kim's Top 10 Social Media Advertising Hacks
The sessions are filling up quickly at Inbound 2015 and if you don’t get to a room ...
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