The SaaS Growth Blog

What is Churn and why is it killing your business? If you’re hiring an inbound marketing company to stoke the fires of your SaaS product or subscription service, you’ll hear a lot about churn. It’s a metric that represents the number of customers who disappear off the face of the planet, get abducted by aliens, are swallowed by the earth, and are otherwise inactive for a given time period. 

Churn, simply put, sucks.

(Re-)introducing Google Trends

Markets are always moving.  Some market trends are easily recognized, such as growth or decline tied to a time of the year (consider, for example, the market trend for a costume retailer – October would certainly be a hot month).  Having knowledge of predictable market trends can help inbound marketing agencies and marketers stay insulated from risk, but what about trends without obvious origins?  A clever explanation about how an unusually cold winter (that affected buyer confidence in a related market) might actually be true, but it’s only as true as your ability to persuade your client (and arguably, yourself).  Having data is a good start.