The SaaS Growth Blog

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exists.

Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

Thinking about Launching your first/next SaaS Product? Are you noting down all the features, benefits, and transformations of your SaaS product without actually looking at the DO’S and the DON'TS when it comes to your SaaS Product Launch Strategy?

Topics: Why SaaS product launch strategies fail

Loyalty is hard to come by in an increasingly competitive SaaS market.

Topics: customer loyalty for saas

If you had a toothache, would you prefer to see a general physician or the dentist?

Topics: SaaS marketing company, traditional marketing company

Start-ups…multi-million dollar funding…another company turned unicorn…

Topics: Marketing Strategy, SaaS Marketing Tips, SaaS Marketing Journey, SaaS Consulting, SaaS Playbook, SaaS Content Marketing, saas industry

The SaaS industry is on a growth trajectory and there is no denying that.

Topics: saas industry, saas industry statistics

Video content has been the backbone of today's Internet viral marketing. It's been at the forefront in engaging the audience and creating a lasting connection between your brand and its target market.

Topics: SaaS Content Marketing

After working with hundreds of companies, we realized there is a big flaw in how B2B SaaS companies are tracking and leveraging their data for smarter growth. Many companies simply track everything and then dig for insights or hope an opportunity somehow stands out, and others don't have customer engagement tracking in place at all.

Topics: Analytics, SaaS Metrics

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising