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Lead Nurturing Campaigns: Don't Let Leads Fall Through The Crack

Posted by Christina Clemens

1/19/17 4:09 PM

Every lead is a potential customer. Every customer is a potential brand advocate. And every potential brand advocate has the power to keep your business afloat when times get tough. But most leads are lost before they have a chance to turn into anything at all.

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Topics: Lead Nurturing

2017 SaaS Marketing Predictions

Posted by Mary Green

12/21/16 4:49 PM

As the owner or marketer of a SaaS product, you have to stay on top of the latest marketing trends to make sure you are prepared to beat competitors and get a decent sliver of that B2B exposure.

So let’s discuss what SaaS companies need for marketing in 2017.

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Topics: SaaS Marketing, SaaS Trends

Why Your SaaS Marketing Strategy Should Include Great Design

Posted by Grant Hatfield

12/15/16 4:05 PM

It’s hard to ignore the fact that Apple products look great, whether you are a fan of them or not. Their prices are much higher than the competition, but their design, and simplistic perfection, is something that is hard to ignore.

On top of that, their packaging and presentation is keen on detail just the same. When you open a new Macbook or iPhone, feelings of excitement like those of your first Christmas as a kid come out from hiding for just a moment as you take apart and examine each new part.

Just based on the packaging alone, it adds to the excitement of turning the device on the first time. These feelings you have in relation to the product are something the design and packaging are achieving even before you have started using the product.

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Topics: Web Design, Marketing Strategy, Product Development, SaaS Marketing Tips

Clouds, Unicorns, and Other Fairytales: A Whirlwind Brief History of SaaS

Posted by Grant Hatfield

11/29/16 9:00 AM

Don’t worry about software cluttering your computer anymore. We’re just going to have it floating up in a cloud until you want to use it. Yes, that’s right. In a cloud. Just say the word when you need access and we will jump on our magic carpet and go grab it for you. No, but really.

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Topics: Inbound Marketing, SaaS Trends

The Necessary Steps Towards Creating a Valuable Value Prop

Posted by Trevor Hatfield

11/22/16 12:32 PM

Regardless of what business you may be in, the increasingly crowded marketplace means that it’s more invaluable than ever before to find ways to distinguish your company from your competition. Thanks to modern technology, consumers are savvier than in the past and are prone to conducting detailed research regarding their purchase options.

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Topics: Marketing Strategy, Content, Inbound

Increasing Lead Quality: The What, How, and Why of Progressive Profiling

Posted by Christina Clemens

11/21/16 10:39 AM

When a person initially visits a website, they're not sure whether or not they are going to find what they’re looking for. Obviously, you want to provide it for them. So how are you to know exactly what it is they desire? The easy thing to do is throw a bunch of options at them and hope they choose one, but this will only overwhelm them.

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Topics: Buyer Persona, Predictive Personas, Progressive Profiling

The Steps to Follow for Proper SaaS Marketing Distribution

Posted by Christina Clemens

11/16/16 2:30 PM

 It doesn’t matter how great your product is, or how much effort you put into marketing it with excellent content. Proper SaaS marketing content distribution is a non-negotiable component of every successful campaign. If your marketing efforts aren’t in front of the right audience, you might as well be lighting money on fire.

Don’t spend your time curating excellent content only to let it go to waste. These three steps can help your marketing efforts land in front of eager customers.

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Topics: Content Marketing, SaaS Marketing

SaaS Tips: Optimizing the Customer Lifecycle

Posted by Katy Katz

11/15/16 12:01 PM

The subscription environment requires measurements of SaaS-favs like monetization, churn, retention, and expansion to ensure a successful business. This holds true whether your business is solving security issues or facilitating movie rentals. In this regard, many SaaS businesses have strong similarities.

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Topics: Conversion Rate Optimization, SaaS Customer Cycle

10 Psychological Mind Games That Will Increase Your Conversions

Posted by Christina Clemens

11/11/16 8:00 AM

Companies developing content marketing strategies are understandably eager to unlock the psychological tricks and secrets of successful content marketing. Content marketing is not magic: give your readers excellent content on a channel they're able to find and access, then tailor your content to their needs.

Voila! A successful content marketing strategy.

Psychological tricks are the icing on the content marketing cake. They sweeten the value of your marketing strategy, but they can't act alone. To get the most out of content marketing, you need compelling content and at least a handful of these psychological tricks.

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Topics: Content Marketing, Lead Conversion

Top 7 Biggest Content Marketing Mistakes

Posted by Trevor Hatfield

11/10/16 11:36 AM

You know that content is king for creating a loyal and engaged customer base. But businesses sometimes find that content marketing is just as challenging as marketing the product that the content is designed to sell.

Content marketing should seamlessly drive customers to the product or service you're selling, not become just another source of stress for your business. Simply devising a content marketing strategy isn't sufficient to get your brand off the ground. If your strategy isn't working, you're probably making one of these seven common mistakes.

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Topics: Content Marketing, Marketing Strategy

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