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SaaS Busters: ACV (Annual Contract Value) vs ARR (Annual Recurring Revenue)

Posted by Trevor Hatfield

6/30/22 8:00 PM

After commenting on a post by SaaSMetrics, I realized how much confusion and mixed definitions there are on the difference between ACV (Annual Contract Value) and ARR (Annual Recurring Revenue), which prompted me to think -- "I need to research this a bit more". I want to breakdown my explanation and findings, and define where confusion currently exists.

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Topics: Analytics, SaaS Metrics, ACV (Annual Contract Value), ARR (Annual Recurring Revenue)

Why Many SaaS Product Launch Strategies Fail and What You Can Do To Avoid It

Posted by Sakshi Jha

6/13/22 1:02 AM

Thinking about Launching your first/next SaaS Product? Are you noting down all the features, benefits, and transformations of your SaaS product without actually looking at the DO’S and the DON'TS when it comes to your SaaS Product Launch Strategy?

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Topics: Why SaaS product launch strategies fail

5 Best Practices to Boost Customer Loyalty for SaaS

Posted by Philipp Wolf

3/2/22 8:16 AM

Loyalty is hard to come by in an increasingly competitive SaaS market.

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Topics: customer loyalty for saas

SaaS Vs Traditional Marketing Agency - Which is Better for Your Business?

Posted by Trevor Hatfield

2/28/22 12:46 AM

If you had a toothache, would you prefer to see a general physician or the dentist?

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Topics: SaaS marketing company, traditional marketing company

Top 10 Marketing Agencies For Your SaaS Business

Posted by Trevor Hatfield

2/11/22 11:35 AM

SaaS has become the golden goose that every entrepreneur is seeking. That’s why 80% of the businesses are planning to switch to SaaS in the year 2022.

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A Complete Guide To The SaaS Business Model

Posted by Trevor Hatfield

2/1/22 1:09 AM

Start-ups…multi-million dollar funding…another company turned unicorn…

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Topics: Marketing Strategy, SaaS Marketing Tips, SaaS Marketing Journey, SaaS Consulting, SaaS Playbook, SaaS Content Marketing, saas industry

40+ SaaS Industry Statistics for 2022 And Beyond

Posted by Trevor Hatfield

1/25/22 3:43 AM

The SaaS industry is on a growth trajectory and there is no denying that.

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Topics: saas industry, saas industry statistics

7 Video Marketing Growth Metrics You Should Measure

Posted by Andre Oentoro

1/24/22 7:53 AM

Video content has been the backbone of today's Internet viral marketing. It's been at the forefront in engaging the audience and creating a lasting connection between your brand and its target market.

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Topics: SaaS Content Marketing

The 4 Key Types of Tracking for Product-Led SaaS Growth

Posted by Trevor Hatfield

4/21/21 1:52 PM

After working with hundreds of companies, we realized there is a big flaw in how B2B SaaS companies are tracking and leveraging their data for smarter growth. Many companies simply track everything and then dig for insights or hope an opportunity somehow stands out, and others don't have customer engagement tracking in place at all.

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Topics: Analytics, SaaS Metrics

SaaS Channel CAC Goals Calculator: Monitor & Test Viable Paid Channels

Posted by Trevor Hatfield

10/6/20 8:28 AM

Paid advertising for SaaS businesses can be costly! We want to help you make sure you are properly monitoring your channel CAC and understanding if a channel is viable to scale, as well as understanding how each channel compares to your organic channel CAC.

In order to do this we have put together a process to follow that takes into consideration the 3:1 LTV:CAC Ratio as the backbone of our testing strategy. We want the LTV:CAC Ratio to always be greater than 3:1. This will keep healthy SaaS growth at the top of our growth testing as well.

First let's gather the information we need on a monthly basis for the correlating channels below.

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Topics: Cost to Acquire Customers (CAC), Marketing Budget, SaaS Acquisition, Paid Advertising

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