<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1788359491441389&amp;ev=PageView&amp;noscript=1">

The SaaS Growth Blog

Get The Latest SaaS Sales & Marketing Breakthroughs Right to Your Inbox.

Subscribe to Email Updates

Customer Success vs. Customer Service: What's The Difference?

Posted by Christina Clemens

5/26/17 4:00 PM

The long-term success of any business boils down to its relationship with customers. How your target audience sees your company and the value they prescribe to your product can greatly affect whether you can outshine your competition and gain market share. However, so much focus is placed on customer service that many businesses are missing out on perhaps an even more pivotal concept, namely that of customer success.

Read More

Topics: Customer Success, SaaS Marketing Tips

We Want To Write About The Questions You Have, Help Us Better Serve You!

Posted by Content Team

5/22/17 4:40 PM

Whether you are just getting started with SaaS or you are working to enhance your company, you are probably taking the time to visit us because there is something specific you need help with. We want to speak directly to your needs, so this is us reaching out to you for some prompts!

Read More

Topics: SaaS Marketing Tips, SaaS Marketing Journey

Why Is It Crucial To Establish Your Ideal Customer Profile?

Posted by Christina Clemens

5/17/17 2:12 PM

One of the most critical decisions you can make for your business is your target audience. Before you even start to develop the concept behind your venture -- and this is especially true for the subscription-based model used by SaaS businesses -- it is an absolute necessity to know who your customers are. Such an understanding early on in your business will guide the many decisions ahead and make it that much easier to connect with your customer base.

Read More

Topics: Buyer Persona, SaaS Marketing Journey, Ideal Customer Profile

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

Posted by Talia Wolf

4/6/17 2:50 PM

We have teamed up with Talia Wolf to offer you a complete step-by-step guide to optimizing your landing pages. So let's dig in!
Go ahead, admit it. You too, search the web for "best practices" and quick wins to optimize your landing pages. I hear ya. We all do it. 

However, today that stops.

Read More

Topics: CRO, Landing Page Optimization

Mapping The SaaS Buyer’s Journey & SaaS Customer Journey [Template]

Posted by Trevor Hatfield

3/20/17 2:28 PM

The buyer’s journey has been around quite some time and comes in many forms. The purpose, however, remains the same. The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service. By mapping out this journey one can create clear messaging and content more specifically to the discovery stage that potential customers are searching within and ultimately drive and convert more qualified leads.

Read More

Topics: saas customer journey, buyers journey

What Is a Marketing KPI Dashboard and Why You Should Have One

Posted by Christina Clemens

2/2/17 12:47 PM

In the perpetual quest to effectively market your product, it’s easy to get stuck in a rut. But if you just keep doing the same thing, you’re not going to get different results. Too many marketing professionals think the solution to every marketing dilemma is to continually throw money at a problem.

Read More

Topics: KPIs, Marketing Dashboard

Lead Nurturing Campaigns: Don't Let Leads Fall Through The Crack

Posted by Christina Clemens

1/19/17 4:09 PM

Every lead is a potential customer. Every customer is a potential brand advocate. And every potential brand advocate has the power to keep your business afloat when times get tough. But most leads are lost before they have a chance to turn into anything at all.

Read More

Topics: Lead Nurturing

2017 SaaS Marketing Predictions

Posted by Mary Green

12/21/16 4:49 PM

As the owner or marketer of a SaaS product, you have to stay on top of the latest marketing trends to make sure you are prepared to beat competitors and get a decent sliver of that B2B exposure.

So let’s discuss what SaaS companies need for marketing in 2017.

Read More

Topics: SaaS Marketing, SaaS Trends

Why Your SaaS Marketing Strategy Should Include Great Design

Posted by Grant Hatfield

12/15/16 4:05 PM

It’s hard to ignore the fact that Apple products look great, whether you are a fan of them or not. Their prices are much higher than the competition, but their design, and simplistic perfection, is something that is hard to ignore.

On top of that, their packaging and presentation is keen on detail just the same. When you open a new Macbook or iPhone, feelings of excitement like those of your first Christmas as a kid come out from hiding for just a moment as you take apart and examine each new part.

Just based on the packaging alone, it adds to the excitement of turning the device on the first time. These feelings you have in relation to the product are something the design and packaging are achieving even before you have started using the product.

Read More

Topics: Web Design, Marketing Strategy, Product Development, SaaS Marketing Tips

Clouds, Unicorns, and Other Fairytales: A Whirlwind Brief History of SaaS

Posted by Grant Hatfield

11/29/16 9:00 AM

Don’t worry about software cluttering your computer anymore. We’re just going to have it floating up in a cloud until you want to use it. Yes, that’s right. In a cloud. Just say the word when you need access and we will jump on our magic carpet and go grab it for you. No, but really.

Read More

Topics: Inbound Marketing, SaaS Trends

Search Inturact

Recent Posts

Posts by Topic

see all