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10 Psychological Mind Games That Will Increase Your Conversions

Posted by Christina Clemens

11/11/16 8:00 AM

Companies developing content marketing strategies are understandably eager to unlock the psychological tricks and secrets of successful content marketing. Content marketing is not magic: give your readers excellent content on a channel they're able to find and access, then tailor your content to their needs.

Voila! A successful content marketing strategy.

Psychological tricks are the icing on the content marketing cake. They sweeten the value of your marketing strategy, but they can't act alone. To get the most out of content marketing, you need compelling content and at least a handful of these psychological tricks.

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Topics: Content Marketing, Lead Conversion

4 Companies Using Artificial Intelligence To Push Marketing Into The Future

Posted by Sophorn Chhay

10/31/16 12:15 PM

With machines becoming more and more sophisticated, people are often worried that robots and AI are going to take over their jobs. Siri has now taken the form of a personal assistant and fast food restaurants are putting in ordering kiosks to avoid the lines. So, even professionals like marketers are understandably concerned about the looming threat of AI. However, the AI we are seeing hit the market is actually more like the marketer’s greatest ally.

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Topics: Marketing, Industry News

Inturact Named Finalist for the US Search Awards

Posted by Christina Clemens

9/29/16 10:00 AM

We are over the moon to share with you that Inturact has been included on the short list of potential recipients for the “Best Use of Content Marketing” from the 2016 U.S. Search Awards for our work with SpinalCord.com! The prestigious award ceremony, which is in its 4th year, is being held in Las Vegas on October 12 in conjunction with Pubcon’s Annual Marketing Conference.

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Topics: Inturact, Industry News

How to Leverage a Community to Boost Your Product

Posted by Mary Green

9/23/16 10:08 AM

If you walked by a group of people holding up signs that said “We Love Your Web Tools” would you stop and talk to them, or just keep walking?

In essence, when you are selling a web tool, or SaaS product, but browse past digital marketing communities, you are doing exactly this. It can’t make that much of a difference, can it? In short, YES, hell yes!

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Topics: blogging, Product Marketing, SaaS Leads

How to Increase SaaS ROI with Marketing KPIs

Posted by Trevor Hatfield

9/20/16 9:55 AM

Efficiency is a natural prerequisite for doing business. Otherwise, you run the risk of squandering your company’s precious resources, and your sales and marketing teams’ hard work may go to waste. And on top of all that, you run the risk of continuing methods of attracting customers that simply aren’t working. For a SaaS business in particular, that can be a death sentence. Having the right key performance indicators (KPIs) in place, however, can change everything for the better.

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Topics: KPIs, SaaS Metrics, ROI

5 Must-See Marketing Conferences in Texas

Posted by Katy Katz

9/15/16 1:12 PM

There are a lot of things that probably come to your mind when you think of Texas -- cowboys, horse ranches, giant hunks of meat, and maybe even tumbleweeds. But though Texas has a lot more to offer beyond that list, tech leadership would probably not make the top of most people’s guess list.

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Topics: Marketing, Conferences

5 Tips for Creating Effective Lead Nurturing Campaigns for SaaS

Posted by Christina Clemens

9/13/16 10:00 AM

So your business is raring to go, and your marketing plan is all set. You’re ready to capture those all-important leads and dazzle them with everything your product has to offer. However, once you have finally gotten the attention of your ideal customers, what then?

As strange as it may seem, some businesses never fully develop that critical next step. Getting a prospect’s attention is only the beginning of a long road toward transforming your fresh leads into the loyal customers and promoters of your business that you so sorely need for success (read more about that in the SaaS Marketing Journey). This is precisely where lead nurturing campaigns for SaaS kick in.

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Topics: Lead Conversion, SaaS Leads, Lead Nurturing

SaaS PPC: How to Get B2B Facebook Ads to Work for You

Posted by Katy Katz

9/6/16 12:16 PM

Given how central social media is to everyday life, it’s hard to imagine that it’s only been a decade since Facebook -- the world’s most widely used social media site -- was first made available for all users with a valid email address.

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Topics: SEO, PPC, Advertising

Does your SaaS Conversion Funnel have a Leak?

Posted by Grant Hatfield

9/1/16 12:04 PM

For so many businesses, the conversion process largely remains a mystery -- especially if there are multiple routes for a prospective customer to take: free trial, demo, phone call, whitepaper; the list gets complicated, quickly. Rather than investing in answers to address why leads aren’t enticed to become customers, companies often persist with the same infrastructure, hoping that the sales will eventually come. Or worse yet, they pump a bunch of money into an unproven process and don’t glean the results they were hoping for.

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Topics: Conversion Rate Optimization, Lead Conversion, Marketing Strategy

The SaaS Marketing Journey: Success

Posted by Christina Clemens

8/4/16 2:34 PM

At this point, we’re roughly midway through the process. The Attract, Convert and Experience stages have led your prospects through the steps to become users of your product, but now the time has come to unlock the next achievement in your customer development. Subsequent installments of our full breakdown will explain the remaining stages. At this time, however, we’ll detail the next part of the SaaS Marketing Journey, the Success phase.

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Topics: SaaS Marketing, SaaS Marketing Journey

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