The SaaS Growth Blog

Blogging has evolved into a powerful industry of its very own since its early days of online "Live Journals" and niche digital logs. Many individual bloggers have gone on to develop their careers around an ability to document industry best practices, and countless businesses have greatly benefited from the opportunity to share their messages with a global audience. Accordingly, blogging has grown into an invaluable tool over the years, as the Internet has continued to take a more and more central role in the way our world functions.

One of the biggest mistakes you can make as a founder is to assume your website is about your business.

Crazy, right?

Your website, which was designed to bring in customers for your company, is not at its core about you. It is in fact about them - the most important “them” of all - your customers.

You’ve been on this road before and you recognize the signs.

They sign up for a free trial, and never click another button. They’ve dropped off the face of the earth for all you know. So you send them an email extending their free trial, and sweeten the deal with a freebie offer.

They open that email (of course they do!), only to discover that the product they would have paid for (probably…eventually…when they found the time) is essentially free to them, and that sends them into a tailspin of questioning your credibility as a company and the worth of your SaaS product.

Marketing automation just created a roadblock – in fact, it may have blown up a whole bridge on your highway to Salesville.

In today’s overcrowded marketplace, it’s become undeniable just how integral a solid marketing strategy is to the long-term success of your SaaS business. However, with such varied opinions regarding what constitutes a top-notch approach to increasing awareness and (hopefully) the prosperity of your business, it’s easy to become hesitant to commit to a specific approach.

Paid? Inbound? Social media? “Smarketing”? The sheer number of options is overwhelming. As we all know, uncertainty is the enemy of progress, so we’ll narrow the list down to three must-haves.

Meet Lisa. Lisa is a 35 year old mother of one with a 4-year university degree who works full-time as an executive assistant for a Fortune 500 company. She’s so busy, she can barely find time for grocery shopping, and when she does make it to the store, she invariably forgets her shopping list. Lisa is also relatively useless as a Buyer Persona.

Surprised?

All marketing strategy should stem from a deep understanding of the values that are important to your ideal customer. But that is easier said than done.

This is my son, Avi. He’s four and he loves superheroes. I took him to his friends birthday party a few weeks ago. It was a tumbling party at a gymnasium. And rumble, tumble, play is very exciting for four-year-olds.

As an inbound marketer, you have the chance to put compelling content in front of the right eyes at the right time. The end result is a bit magical and effortless-seeming. We’re here to break the spell, however, and reveal our secrets to success. Read on to discover just how to become a successful inbound marketer.

Which digital sharing platform is made from the stuff of marketers’ dreams? If you guessed SlideShare, you’re a winner.

This sleeping giant is only beginning to wake up and take on the marketing world with its full potential. If you're wondering how to use SlideShare for your marketing efforts, you've come to the right place. You can use this versatile platform beyond sharing slides and slide decks. While that in itself is pretty exciting, the actual benefits go much deeper. 

One of the worst feelings as a digital marketer is putting time and effort into a piece of content, hitting publish, and then hearing crickets. I know I am personally more worried about having no engagement than about getting a negative reaction to one of my posts.