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3 Reasons Why Having Multiple Sites is Killing Your Marketing Efforts

Posted by Trevor Hatfield

1/26/15 12:21 PM

I often come across new clients who have paid a web developer to create multiple sites under multiple domain names. In fact we recently started on a local Houston inbound marketing strategy for a client and came across this same issue. We won’t mention any names, but for this example, let’s say the client’s business name is J. Smith Architects. They do architectural work in Houston and have 3 main websites on three domains:

  1. JSmithArchitects.com
  2. NorthHoustonArchitects.com
  3. BayouCityArchitects.com
    (For those of you who don’t know, one of Houston’s nicknames is Bayou City)

They also have 5 other domains that are set to redirect to one of the 3 domains. The intentions behind multiple websites are great and actually very common. Many people believe the advantages of multiple sites are more keywords for better rankings, more domains for a better chance to be ranking higher, and a "the more the merrier" mentality that more sites will make their online presence greater. So, it makes sense that the thought of having multiple sites provides some sort of search engine indexing advantage for better rankings and to ultimately be found more online.

However, this is not the case. In fact, having multiple websites can be the downfall of your online presence. Here’s why:
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Topics: Inbound Marketing, Content Marketing, Buyer Persona, Web Design, Marketing Strategy, Web Development

How to Create a Complete Inbound Marketing Plan

Posted by Brie Rangel

1/19/15 10:15 AM

Is mastering inbound marketing on your 2015 to do list? That’s great news! You understand that buyer behavior has changed and the way people respond to traditional tactics isn’t what it used to be. Transitioning to inbound marketing can mend your marketing and sales strategies, ultimately producing more leads at a lower cost per lead (but you already know that). Here's what you don't know.

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Topics: Inbound Marketing, Analytics, Content Marketing, Buyer Persona, Reporting, Marketing Strategy

How to Balance Automated Marketing with the Human Element

Posted by Lauren Van Mullem

12/13/14 10:06 AM

Inbound Marketing is all about building relationships – really! That's what we’re doing right now by publishing helpful articles and Tweeting daily awesome insights for your reading pleasure. It turns out that being friendly online isn't just good karma, it's good marketing. Do good work, treat people well, help when you can, and be likeable. Sustainable sales can be as simple as that.

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Topics: Inbound Marketing, Marketing Automation, Customer Success, Buyer Persona

SaaS Marketing: Investing in SEO or Inbound Marketing?

Posted by Brie Rangel

11/21/14 10:52 AM

You may have seen the headlines spouting that SEO is dead. Gone. Kaput. But is it really? Yes and No. Let's take a step back into what SEO was, where it is now, and how inbound marketing plays its role in your SaaS marketing strategy.

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Topics: Search Engine Optimization, Inbound Marketing, Buyer Persona, SaaS Marketing

Why Buyer Personas are Key to SaaS Marketing Success

Posted by Brie Rangel

10/29/14 11:54 AM

What & Why?

A buyer persona is a fictional representative of your ideal customer. Buyer personas go beyond demographic information and are meant to help you develop a full understanding of who is buying your product. If you know who is buying your product, you’ll know how to sell it to them in a way that’s meaningful and relevant.

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Topics: Inbound Marketing, Customer Success, Buyer Persona, SaaS Marketing

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