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Read more about how Inturact helps companies implement Account-Based Marketing strategies for consistent, targeted expansion.

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ABM & SaaS Growth Insights

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Grant Hatfield6/7/17 9:00 AM5 min read

What Is The Golden Ratio In Design?

Over time, we’ve developed a more comprehensive understanding of what works and what ...
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Christina Clemens5/26/17 4:00 PM4 min read

Customer Success vs. Customer Service: What's The Difference?

The long-term success of any business boils down to its relationship with customers. How ...
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Christina Clemens5/17/17 2:12 PM4 min read

Why Is It Crucial To Establish Your Ideal Customer Profile?

One of the most critical decisions you can make for your business is your target ...
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Talia Wolf4/6/17 2:50 PM1 min read

Landing Page Optimization: The Complete DIY Guide to Optimizing Your Landing Pages

We have teamed up with Talia Wolf to offer you a complete step-by-step guide to ...
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Trevor Hatfield3/20/17 2:28 PM5 min read

Mapping The SaaS Buyer’s Journey & SaaS Customer Journey [Template]

The buyer’s journey has been around quite some time and comes in many forms. The purpose, ...
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Christina Clemens2/2/17 12:47 PM3 min read

What Is a Marketing KPI Dashboard and Why You Should Have One

In the perpetual quest to effectively market your product, it’s easy to get stuck in a ...
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Christina Clemens1/19/17 4:09 PM5 min read

Lead Nurturing Campaigns: Don't Let Leads Fall Through The Crack

Every lead is a potential customer. Every customer is a potential brand advocate. And ...
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Mary Green12/21/16 4:49 PM4 min read

2017 SaaS Marketing Predictions

As the owner or marketer of a SaaS product, you have to stay on top of the latest ...
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Grant Hatfield12/15/16 4:05 PM4 min read

Why Your SaaS Marketing Strategy Should Include Great Design

It’s hard to ignore the fact that Apple products look great, whether you are a fan of ...
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Grant Hatfield11/29/16 9:00 AM3 min read

Clouds, Unicorns, and Other Fairytales: A Whirlwind Brief History of SaaS

Don’t worry about software cluttering your computer anymore. We’re just going to have it ...
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