“We’ve got Customer Service already. Why should we invest in Customer Success?”
10/22/15 10:00 AM
10/1/15 11:15 AM
Traditional sales channels are failing and even the efficacy of email marketing is in question. And yet, companies are springing up and growing like wildflowers after a spring rain. What’s their secret?
If SaaS products were humans, everything would make much more sense as to why your customer churned or why they may never have converted in the first place.
12/13/14 10:06 AM
Inbound Marketing is all about building relationships – really! That's what we’re doing right now by publishing helpful articles and Tweeting daily awesome insights for your reading pleasure. It turns out that being friendly online isn't just good karma, it's good marketing. Do good work, treat people well, help when you can, and be likeable. Sustainable sales can be as simple as that.
10/29/14 11:54 AM
A buyer persona is a fictional representative of your ideal customer. Buyer personas go beyond demographic information and are meant to help you develop a full understanding of who is buying your product. If you know who is buying your product, you’ll know how to sell it to them in a way that’s meaningful and relevant.
10/20/14 3:44 PM
What is Churn and why is it killing your business? If you’re hiring an inbound marketing company to stoke the fires of your SaaS product or subscription service, you’ll hear a lot about churn. It’s a metric that represents the number of customers who disappear off the face of the planet, get abducted by aliens, are swallowed by the earth, and are otherwise inactive for a given time period.
Churn, simply put, sucks.
8/12/14 9:50 AM
The “Next Big Thing” in online marketing is something that’s been here all along, though it has gained a shiny new name to reflect its increased emphasis. No, it’s not Customer Service, or Customer Support re-vamped. It’s what the best companies have always done: delighting customers.
When is the last time you felt delighted by a company?
Topics: Customer Success