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Katy Katz2/25/16 2:07 PM6 min read

Content Marketing: How to Become a Better Storyteller

This is my son, Avi. He’s four and he loves superheroes. I took him to his friends ...
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Nichole Elizabeth DeMeré2/18/16 8:21 AM5 min read

Inbound Marketing Alone Isn’t Sufficient for SaaS Customer Success

If you ask an inbound marketer, inbound marketing is not only the best thing since sliced ...
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Nichole Elizabeth DeMeré2/16/16 7:14 AM5 min read

Two Mistakes I See SaaS Founders Make All The Time

Software as a Service, and any subscription-based business model for that matter, relies ...
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Trevor Hatfield2/11/16 8:00 AM8 min read

Inturact's 10 Year Anniversary: Reflecting on the Journey

Where do I start … The last 10 years have been a serious journey and completely ...
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Nichole Elizabeth DeMeré2/9/16 8:13 AM3 min read

It’s Not Just About Solving a Problem – It’s The Severity of The Problem.

Finding “problem/solution fit” is one of the first tasks any aspiring entrepreneur must ...
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Katy Katz2/2/16 9:06 AM4 min read

Social Media Best Practices for SaaS Companies

Does it ever seem like top-notch SaaS companies were born social media superheroes, ...
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Trevor Hatfield1/27/16 9:11 AM5 min read

SaaS Trends to Watch in 2023

Where is SaaS heading in 2023? While there’s no app, platform, or data crunch that can ...
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Nichole Elizabeth DeMeré1/21/16 9:40 AM6 min read

5 Worksheets You Need to Build Out Your Customer Development Strategy

If you’ve read about the Product Death Cycle - a dire consequence of letting user ...
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Nichole Elizabeth DeMeré1/19/16 1:15 PM7 min read

Most Useful Tools, Tips & Checklists for Collecting Qualitative Data

Qualitative data – information gathered from ideal customers by open-ended questions – is ...
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Nichole Elizabeth DeMeré1/15/16 11:45 AM7 min read

Gathering Qualitative Data for Customer Dev isn’t as Hard as You Think

Qualitative data in the marketing world comes down to the kind of information you can ...
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