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Brie Rangel

Check out all of the latest marketing blogs written by Brie Rangel.
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Recent Posts

Will Your Website Survive Mobilegeddon?

Posted by Brie Rangel

3/26/15 3:33 PM

Google stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

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Topics: Search Engine Optimization, Mobile

The TMI on UTM's: How To Prove ROI with UTM Tracking Codes

Posted by Brie Rangel

3/3/15 10:00 AM

It’s no secret that inbound marketing has spread like wildfire across B2C and B2B companies. For 2015, more than 5 times as many marketers report higher inbound marketing budgets than budget cuts, proof of inbound marketing successes in 2014. (source: https://library.hubspot.com/state-of-inbound-sales-2014-2015)

As a marketer, it’s imperative to be able to show the correlation between your efforts and the bottom line.

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Topics: Inbound Marketing, Analytics, Marketing Strategy

Apple Plans to Remove Google as Default Search Engine? What Does this Mean for SaaS?

Posted by Brie Rangel

2/26/15 7:28 AM

Apple knows how to pack a punch. After a five year partnership with Google, Apple is planning to oust Google as the default for its Safari browser on IOS in favor of, potentially, Microsoft’s Bing or Yahoo (which is powered by Bing).

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Topics: SaaS Marketing, Industry News

How to Rock Lead Generation for Real Estate

Posted by Brie Rangel

2/6/15 3:27 PM

Image © by Grant Hatfield

According to Zillow, 2015 will mark the year Millennials overtake Generation X as the largest group of homebuyers.

While they may have held off in years past to get their finances in order, the increased production of affordable new builds, skyrocketing rental rates and leveling interest rates give Millennials an opportunity to break into the housing market. If you are interested in attracting this new generation of buyers, you may need to take look at how you are selling yourself – because what worked with their parents DOES NOT WORK with them! It's Lead Generation for the Millennial Generation.

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Topics: Lead Generation

3 Tips for Following Up on Inbound Leads

Posted by Brie Rangel

1/29/15 10:00 AM

Image © by Grant Hatfield

Inbound marketing has introduced a whole new paradigm to the way marketing departments conduct business. Instead of focusing their time on killer print ads and commercials, savvy marketers have shifted to inbound marketing strategies such as blogging, landing pages and email nurturing – all with the goal of producing sales-qualified leads. But when inbound leads are passed to sales, there can be a disconnect on how to properly follow up and close the deal.

Inbound leads are a different animal – an easily spooked animal – and should be treated with a different sales approach. But unless your marketing department and sales department work as a team, you’ll likely make these common sales blunders.

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Topics: Lead Conversion, Marketing Strategy

How to Create a Complete Inbound Marketing Plan

Posted by Brie Rangel

1/19/15 10:15 AM

Is mastering inbound marketing on your 2015 to do list? That’s great news! You understand that buyer behavior has changed and the way people respond to traditional tactics isn’t what it used to be. Transitioning to inbound marketing can mend your marketing and sales strategies, ultimately producing more leads at a lower cost per lead (but you already know that). Here's what you don't know.

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Topics: Inbound Marketing, Analytics, Content Marketing, Buyer Persona, Reporting, Marketing Strategy

SaaS Marketing: Investing in SEO or Inbound Marketing?

Posted by Brie Rangel

11/21/14 10:52 AM

You may have seen the headlines spouting that SEO is dead. Gone. Kaput. But is it really? Yes and No. Let's take a step back into what SEO was, where it is now, and how inbound marketing plays its role in your SaaS marketing strategy.

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Topics: Search Engine Optimization, Inbound Marketing, Buyer Persona, SaaS Marketing

Why Buyer Personas are Key to SaaS Marketing Success

Posted by Brie Rangel

10/29/14 11:54 AM

What & Why?

A buyer persona is a fictional representative of your ideal customer. Buyer personas go beyond demographic information and are meant to help you develop a full understanding of who is buying your product. If you know who is buying your product, you’ll know how to sell it to them in a way that’s meaningful and relevant.

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Topics: Inbound Marketing, Customer Success, Buyer Persona, SaaS Marketing

SaaS - Reduce Customer Acquisition Cost (CAC) with Inbound Marketing

Posted by Brie Rangel

10/6/14 9:20 AM

Don't waste money chasing customers when they can strategically come to you.

It’s no secret there is a direct correlation between the number of sales qualified leads passed to your sales team and the amount of closed sales. The key is “sales qualified,” so how to you attract the right leads to your SaaS product and push them down the sales funnel at a lower cost per customer? One answer is inbound marketing.

Inbound marketing is the strategic approach to delivering quality content to the right people at the right time. Rather than blast a message to a target audience and cross your fingers that they will just happen to be at the beginning of their purchase cycle, inbound marketing is the science of bringing qualified buyers to you. By offering content that aligns with their purchase decision phases, you position yourself as the expert and go-to source when they’re ready to buy.

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Topics: Inbound Marketing, Marketing Automation, Cost to Acquire Customers (CAC), SaaS Marketing

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