Google stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Google stated, “Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”
Topics: Search Engine Optimization, Mobile
It’s no secret that inbound marketing has spread like wildfire across B2C and B2B companies. For 2015, more than 5 times as many marketers report higher inbound marketing budgets than budget cuts, proof of inbound marketing successes in 2014. (source: https://library.hubspot.com/state-of-inbound-sales-2014-2015)
As a marketer, it’s imperative to be able to show the correlation between your efforts and the bottom line.
Topics: Inbound Marketing, Analytics, Marketing Strategy
Posted by Brie Rangel
2/26/15 7:28 AM
Apple knows how to pack a punch. After a five year partnership with Google, Apple is planning to oust Google as the default for its Safari browser on IOS in favor of, potentially, Microsoft’s Bing or Yahoo (which is powered by Bing).
Topics: SaaS Marketing, Industry News
Image © by Grant Hatfield
While they may have held off in years past to get their finances in order, the increased production of affordable new builds, skyrocketing rental rates and leveling interest rates give Millennials an opportunity to break into the housing market. If you are interested in attracting this new generation of buyers, you may need to take look at how you are selling yourself – because what worked with their parents DOES NOT WORK with them! It's Lead Generation for the Millennial Generation.
Topics: Lead Generation
Image © by Grant Hatfield
Inbound marketing has introduced a whole new paradigm to the way marketing departments conduct business. Instead of focusing their time on killer print ads and commercials, savvy marketers have shifted to inbound marketing strategies such as blogging, landing pages and email nurturing – all with the goal of producing sales-qualified leads. But when inbound leads are passed to sales, there can be a disconnect on how to properly follow up and close the deal.
Inbound leads are a different animal – an easily spooked animal – and should be treated with a different sales approach. But unless your marketing department and sales department work as a team, you’ll likely make these common sales blunders.
Topics: Lead Conversion, Marketing Strategy
Is mastering inbound marketing on your 2015 to do list? That’s great news! You understand that buyer behavior has changed and the way people respond to traditional tactics isn’t what it used to be. Transitioning to inbound marketing can mend your marketing and sales strategies, ultimately producing more leads at a lower cost per lead (but you already know that). Here's what you don't know.
Topics: Inbound Marketing, Analytics, Content Marketing, Buyer Persona, Reporting, Marketing Strategy
You may have seen the headlines spouting that SEO is dead. Gone. Kaput. But is it really? Yes and No. Let's take a step back into what SEO was, where it is now, and how inbound marketing plays its role in your SaaS marketing strategy.
Topics: Search Engine Optimization, Inbound Marketing, Buyer Persona, SaaS Marketing
A buyer persona is a fictional representative of your ideal customer. Buyer personas go beyond demographic information and are meant to help you develop a full understanding of who is buying your product. If you know who is buying your product, you’ll know how to sell it to them in a way that’s meaningful and relevant.
Topics: Inbound Marketing, Customer Success, Buyer Persona, SaaS Marketing
Posted by Brie Rangel
10/6/14 9:20 AM
Don't waste money chasing customers when they can strategically come to you.
It’s no secret there is a direct correlation between the number of sales qualified leads passed to your sales team and the amount of closed sales. The key is “sales qualified,” so how to you attract the right leads to your SaaS product and push them down the sales funnel at a lower cost per customer? One answer is inbound marketing.
Inbound marketing is the strategic approach to delivering quality content to the right people at the right time. Rather than blast a message to a target audience and cross your fingers that they will just happen to be at the beginning of their purchase cycle, inbound marketing is the science of bringing qualified buyers to you. By offering content that aligns with their purchase decision phases, you position yourself as the expert and go-to source when they’re ready to buy.
Topics: Inbound Marketing, Marketing Automation, Cost to Acquire Customers (CAC), SaaS Marketing
Inturact is a SaaS Consulting and integrated SaaS Marketing Agency. Our focus is to align your digital marketing with your sales objectives, using the latest technological solutions to expand your reach, retain more customers, and increase your revenue. Our team’s specialties cover B2B SaaS Growth Consulting & Product Marketing, Inbound Marketing, Growth Hacking, Web Design & Development, Content Marketing, Graphic Design, Analytics Tracking & Setup, Data Analysis and the entire SaaS Marketing Journey – everything you need to turn your product from an immovable object to an unstoppable force.