Blog Post by Trevor Hatfield
Trevor Hatfield9/20/16 9:55 AM3 min read
How to Increase SaaS ROI with Marketing KPIs
Efficiency is a natural prerequisite for doing business. Otherwise, you run the risk of ...
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Trevor Hatfield6/27/16 10:31 AM11 min read
Microsoft Acquires LinkedIn for $26B – View An Interactive Timeline of All Past Microsoft Acquisitions
With the purchase of LinkedIn today for $26 Billion in cash, Microsoft makes its 196th ...
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Trevor Hatfield6/13/16 1:04 PM2 min read
Guide To Creating Your Ideal Customer Profile, Value Prop and Final Messaging For Your SaaS Business
Starting a SaaS business involves many aspects and a large to-do list. However, one piece ...
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Trevor Hatfield5/25/16 3:46 PM5 min read
The SaaS Marketing Journey: Experience
Thus far, we’ve reviewed the Attract and Convert phases of the SaaS Marketing Journey, ...
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Trevor Hatfield5/12/16 1:41 PM5 min read
The SaaS Marketing Journey: Attract
With subscription-based models like Software as a Service (SaaS) increasingly becoming ...
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Trevor Hatfield4/20/16 2:07 PM6 min read
5 Super Sticky SaaS Companies to Copy
Stickiness – you know it’s not just what your toddler leaves behind…well…everywhere. You ...
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Trevor Hatfield3/28/16 11:12 AM3 min read
Is it Time to Increase Your SaaS Marketing Budget?
In building your SaaS (Software as a Service) business, you can’t overestimate just how ...
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Trevor Hatfield3/22/16 12:21 PM2 min read
Why You Can’t Skip Steps When Working Toward Product-Market Fit
Regardless of your experience level, putting together a new business venture is never an ...
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Trevor Hatfield3/16/16 5:19 PM2 min read
The Importance of Customer Development for Startups
Thanks to the technology available today, it’s easier than ever to start your own SaaS ...
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Trevor Hatfield3/9/16 2:40 PM< 1 min read
10 Fundamental Tools For Startup Marketing Success
Having the right set of tools in your marketing stack (i.e. a full collection of programs ...
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