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Trevor Hatfield

Trevor Hatfield is the founder of Inturact and strives to create highly tuned marketing machines for their clients websites, products, and apps. While also constantly keeping up with technology and building a team of multifaceted and dedicated professionals.
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Recent Posts

The SaaS Marketing Journey: Experience

Posted by Trevor Hatfield

5/25/16 3:46 PM

Thus far, we’ve reviewed the Attract and Convert phases of the SaaS Marketing Journey, which center on developing uninitiated consumers into promising leads. Subsequent entries will detail the entire process that ultimately results in loyal customers who actively promote your business for you, but now we’ll delve into the next step in your customer development journey, the Experience stage.

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Topics: SaaS Marketing, SaaS Marketing Journey

The SaaS Marketing Journey: Attract

Posted by Trevor Hatfield

5/12/16 1:41 PM

With subscription-based models like Software as a Service (SaaS) increasingly becoming the industry standard, it’s more important than ever for companies to have a concrete knowledge of how to shape their marketing strategy into something scalable and tailor-made to meet customers’ specific needs. For years, SaaS marketing was largely defined by traditional inbound marketing methodologies (including a key infographic from HubSpot), but the continuing evolution of the industry has cultivated the need for a more robust approach.

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Topics: SaaS Marketing, SaaS Marketing Journey

5 Super Sticky SaaS Companies to Copy

Posted by Trevor Hatfield

4/20/16 2:07 PM

Stickiness – you know it’s not just what your toddler leaves behind…well…everywhere. You even know that, at least when it comes to websites (and not your kitchen counter), it’s a good thing. Today, we’re going to talk about a different kind of sticky. This kind of sticky grabs hold, and you don’t want it to let go.

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Topics: SaaS Marketing, Product Marketing

Is it Time to Increase Your SaaS Marketing Budget?

Posted by Trevor Hatfield

3/28/16 11:12 AM

In building your SaaS (Software as a Service) business, you can’t overestimate just how essential it is to wring maximum impact out of your marketing budget. No matter how much money you have available to apply towards your product, the strategy behind its marketing is the key to your future success.

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Topics: SaaS Marketing, SaaS Marketing Tips, Marketing Budget, SaaS Metrics

Why You Can’t Skip Steps When Working Toward Product-Market Fit

Posted by Trevor Hatfield

3/22/16 12:21 PM

Regardless of your experience level, putting together a new business venture is never an easy task. In fact, the road ahead is so uncertain, so perilous and so rife with challenges that even the most seasoned veterans might be tempted to take a shortcut in the early phases of developing a startup. After all, one step closer to market means one step closer to reaping the benefits of all your hard labor.

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Topics: SaaS Marketing, Product Marketing, Product-Market Fit

The Importance of Customer Development for Startups

Posted by Trevor Hatfield

3/16/16 5:19 PM

Thanks to the technology available today, it’s easier than ever to start your own SaaS business. However, startups should beware of the many potential pitfalls that await them as they prepare to establish a solid footing amidst harsh competition. Most companies fail to perform the necessary steps to maximize their chances of success post-launch, with customer development being one of the most integral areas on which to place initial focus.

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Topics: SaaS Marketing, customer development, startup

10 Fundamental Tools For Startup Marketing Success

Posted by Trevor Hatfield

3/9/16 2:40 PM

Having the right set of tools in your marketing stack (i.e. a full collection of programs or resources) can help you successfully achieve your goals. These tools, however, can be expensive. And when you're a startup, that additional expense can make things tough. My goal is to give you a startup marketing stack that you can start using today to accelerate your growth towards greater success.

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Topics: SaaS Marketing, SaaS Marketing Tips, startup

SaaS Marketing Tips That Will Save You Money

Posted by Trevor Hatfield

3/7/16 10:07 AM

Over the past few years, SaaS (Software as a Service) products have undeniably come to the forefront, with recent research confirming that these applications are now steering the future of the software industry. Yet, even with the instantaneous, streamlined services that SaaS provides, it remains more vital than ever to your product’s long-term viability to ensure that you have a sound marketing strategy in place to help grow your business. Here are 5 tips on how to make the most of your marketing budget.

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Topics: SaaS Marketing, SaaS Marketing Tips, SaaS Ideas, SaaS Metrics

Inturact's 10 Year Anniversary: Reflecting on the Journey

Posted by Trevor Hatfield

2/11/16 8:00 AM

Where do I start … The last 10 years have been a serious journey and completely unexpected in so many ways.

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SaaS Trends to Watch in 2016

Posted by Trevor Hatfield

1/27/16 9:11 AM

Where is SaaS heading in 2016? While there’s no app, platform, or data crunch that can give us a totally accurate read on the next twelve months, we’ve got the next best thing: sharp insights from some of the most respected minds in the industry. When it comes to trends, it’s better to join them, then beat them (and not the other way around), so listen up and let the trendsetting begin.

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Topics: SaaS Trends

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