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Trevor Hatfield

Trevor Hatfield is the founder of Inturact and strives to create highly tuned marketing machines for their clients websites, products, and apps. While also constantly keeping up with technology and building a team of multifaceted and dedicated professionals.
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Recent Posts

Why You Can’t Skip Steps When Working Toward Product-Market Fit

Posted by Trevor Hatfield

3/22/16 12:21 PM

Regardless of your experience level, putting together a new business venture is never an easy task. In fact, the road ahead is so uncertain, so perilous and so rife with challenges that even the most seasoned veterans might be tempted to take a shortcut in the early phases of developing a startup. After all, one step closer to market means one step closer to reaping the benefits of all your hard labor.

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Topics: SaaS Marketing, Product Marketing, Product-Market Fit

The Importance of Customer Development for Startups

Posted by Trevor Hatfield

3/16/16 5:19 PM

Thanks to the technology available today, it’s easier than ever to start your own SaaS business. However, startups should beware of the many potential pitfalls that await them as they prepare to establish a solid footing amidst harsh competition. Most companies fail to perform the necessary steps to maximize their chances of success post-launch, with customer development being one of the most integral areas on which to place initial focus.

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Topics: SaaS Marketing, customer development, startup

10 Fundamental Tools For Startup Marketing Success

Posted by Trevor Hatfield

3/9/16 2:40 PM

Having the right set of tools in your marketing stack (i.e. a full collection of programs or resources) can help you successfully achieve your goals. These tools, however, can be expensive. And when you're a startup, that additional expense can make things tough. My goal is to give you a startup marketing stack that you can start using today to accelerate your growth towards greater success.

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Topics: SaaS Marketing, SaaS Marketing Tips, startup

SaaS Marketing Tips That Will Save You Money

Posted by Trevor Hatfield

3/7/16 10:07 AM

Over the past few years, SaaS (Software as a Service) products have undeniably come to the forefront, with recent research confirming that these applications are now steering the future of the software industry. Yet, even with the instantaneous, streamlined services that SaaS provides, it remains more vital than ever to your product’s long-term viability to ensure that you have a sound marketing strategy in place to help grow your business. Here are 5 tips on how to make the most of your marketing budget.

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Topics: SaaS Marketing, SaaS Marketing Tips, SaaS Ideas, SaaS Metrics

Inturact's 10 Year Anniversary: Reflecting on the Journey

Posted by Trevor Hatfield

2/11/16 8:00 AM

Where do I start … The last 10 years have been a serious journey and completely unexpected in so many ways.

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SaaS Trends to Watch in 2016

Posted by Trevor Hatfield

1/27/16 9:11 AM

Where is SaaS heading in 2016? While there’s no app, platform, or data crunch that can give us a totally accurate read on the next twelve months, we’ve got the next best thing: sharp insights from some of the most respected minds in the industry. When it comes to trends, it’s better to join them, then beat them (and not the other way around), so listen up and let the trendsetting begin.

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Topics: SaaS Trends

Why SaaS Companies Need Inbound Marketing

Posted by Trevor Hatfield

12/29/15 11:14 AM

You've established your ideal customers, you have a strong value proposition in place, and you've spent time talking to your customers (customer development) to learn their language and where they spend their time (acquisition and distribution channels). And you’ve also learned by talking to them that you've established product-market fit. Now it's time to consider inbound marketing.

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Topics: SaaS Marketing

How to Calculate NPS (Net Promoter Score) For Your SaaS Product

Posted by Trevor Hatfield

11/4/15 9:25 AM

If you're in the SaaS business, then one metric that you must consider to assess the success of your product is the Net Promoter Score (NPS). It's become an industry benchmark for customer satisfaction - and satisfied customers mean a healthy company.

So what exactly is the NPS, how do you calculate it and how can you use it to figure out if your Customer Success and SaaS marketing are working? Here are some tips.

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Topics: SaaS Marketing, NPS Score

SaaS: Free Trial, Demo, or Neither?

Posted by Trevor Hatfield

11/2/15 9:26 AM

In the last post we talked about the top pricing strategies for your software as a service (SaaS) product. But before you can earn money from your customers, you need to entice them in. Today, let's look at a few of the marketing strategies companies use to attract customers, starting with the free trial and the demo.

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Topics: SaaS Marketing, Pricing

The Top 10 SaaS Pricing Strategies

Posted by Trevor Hatfield

10/20/15 10:30 AM

When you start your SaaS, it may be a labor of love; a way to meet an identified need for yourself and others. But if you're going to keep developing your product, you need to make some money. And the best way to do that is to get your pricing right. There's a lot of money up for grabs if you do. Recent research suggests that in the enterprise alone, more than 27% of applications will be SaaS-based, generating $50.8 billion in revenue.

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Topics: SaaS Marketing, SaaS Pricing Strategy

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